Campaign Marketing Strategist

Overview

In this role you will lead account-based marketing initiatives for Kinaxis’ strategic and enterprise accounts, shaping go-to-market plans and cross-functional campaigns. You will partner with Sales to align priorities and optimize marketing investments, driving engagement and revenue growth. You will run 1:1 and 1:few programs across multiple channels, using data to improve penetration and impact. This position offers a chance to influence ABM strategy at scale within a global software leader.

Pay / Benefits

• Flexible vacation and Kinaxis Days
• Flexible work options
• Physical and mental well-being programs
• Regular virtual fitness classes
• Mentorship programs, training, and career development
• Recognition programs and referral rewards

Responsibilities

• Develop and execute ABM strategies for strategic and enterprise accounts to drive engagement and revenue
• Partner with Sales to identify priorities and align marketing investments to target opportunities
• Design and orchestrate integrated 1:1 and 1:few programs across multiple channels
• Leverage account intelligence and performance analytics to optimize strategy and outcomes
• Serve as primary marketing advisor for strategic account teams on ABM best practices
• Collaborate with Product Marketing, Field Marketing, Revenue Operations, and Sales for coordinated account experiences
• Manage demand requests and report on key account metrics and ROI
• Utilize marketing automation and CRM platforms to build, launch, and track campaigns and nurture workflows
• Stay informed on industry trends and propose innovative approaches to differentiate the brand

Key requirements

• 7+ years of progressive B2B marketing experience with strong ABM, demand generation, and revenue marketing background
• Proven success in developing ABM strategies that drive pipeline and revenue
• Experience partnering with Sales to create account plans and go-to-market strategies
• Strong analytical skills with use of engagement data to inform decisions
• Experience with marketing automation, CRM, ABM platforms and tools (e.g., Salesforce, 6sense, LinkedIn, Highspot)
• Ability to influence cross-functional stakeholders and drive alignment across teams
• Excellent communication and presentation skills to translate insights into business actions
• Strong business acumen and ability to work independently in a collaborative environment

• Cross-functional collaboration
• Analytical thinking
• Strategic thinking
• Marketing automation
• CRM platforms (Salesforce)
• ABM tools (6sense)

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