Associate Director, Influencer

Overview

In this role you lead and shape ambitious influencer work for clients, guiding campaigns from objectives to impact measurement. You’ll manage delivery with your activation team, driving profitability and opportunities to grow accounts. You act as a senior client partner, building trusted relationships and championing best practice across the practice. This role combines strategic influence with hands-on leadership to deliver high-quality, data-informed campaigns that scale. You’ll contribute to Brainlabs’ culture of innovation and growth.

Responsibilities

• Lead delivery of influencer campaigns that outperform KPIs and create long-term client value
• Drive client growth through repeat business, cross-sell, and new partnerships
• Serve as trusted day-to-day client partner, strengthening relationships
• Champion best practices, processes, and efficiency across the practice
• Own the commercial performance of the team within profitability targets
• Develop others in the practice and raise influencer expertise
• Define campaign objectives and measure success against client KPIs
• Identify opportunities to apply test-and-learn approaches to improve results

Key requirements

• 6+ years of influencer experience and a genuine passion for creators, culture and social
• Proven track record of influencer campaigns with measurable results
• Commercially minded with awareness of online trends
• Confident, dynamic, and capable of selling ideas to clients
• Ambitious, driven to grow client relationships and win new business
• Understanding of how influencer works with other channels to drive impact
• Passionate about developing others and elevating influencer expertise
• Strong presenter and storyteller, comfortable with data and delivery

• Relationship-building
• Curiosity and commercial acumen
• Effective communication and storytelling
• Influencer marketing expertise
• Campaign strategy and execution
• Data-driven decision making and reporting

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