Business Development Representative EMEA

Overview

In this role you drive demand for Xero’s platform within a defined territory, qualifying high-value leads to create revenue opportunities aligned with our mission to help small businesses thrive. You act as a credible brand ambassador at industry events and collaborate with partners to expand reach. You will work closely with the sales team to refine lead generation and ensure smooth handoffs to Account Executives, contributing to scalable growth. This role offers hybrid work with collaborative office days and a clear focus on metrics and impact.

Pay / Benefits

• hybrid work model
• Great Place to Work UK accreditation
• collaborative boost days in office

Responsibilities

• Execute multi-channel demand generation plans using prospecting lists, social media, and targeted marketing
• Identify key decision-makers through deep research into potential accounting and bookkeeping partners
• Manage proactive outbound engagement to qualify prospects and route them to the appropriate sales representatives
• Maintain high data integrity in Salesforce to track progress and optimise channel performance

Key requirements

• Form trusting relationships with diverse stakeholders
• Clear, persuasive, professional written and verbal communication
• Proven ability to develop targeted strategies across multiple platforms to drive interest in software solutions
• Adapt quickly to new technology with high technical curiosity
• Strong work ethic in fast-paced, metrics- and quota-driven environments
• Detail-oriented with complex prospecting and organisational tasks

• relationship-building
• communication
• adaptability
• Salesforce
• multi-platform outreach
• lead generation tools

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