Head of UI/UX

Company: Creative Assembly
Apply for the Head of UI/UX
Location: Horsham
Job Description:

Overview

As Head of UI/UX, you will lead and scale the department to support long-running franchises and large-scale AAA projects. You define the UI/UX strategy, resourcing, and design system adoption, partnering with Franchise and Project Leadership to align on vision and roadmap. You drive data-informed, player-centric design and manage internal teams and external partnerships to deliver high-quality interfaces. This role places you at the heart of innovation in control schemes, accessibility, onboarding, and player journey design, shaping experiences for millions of players.

Pay / Benefits

  • Work from Anywhere for a temporary period
  • Enhanced holiday allowance and flexible core hours
  • relocation package
  • private medical and dental insurance
  • life and health insurance
  • discounts on tech and games

Responsibilities

  • Lead recruitment, training, and mentoring of UI/UX talent and foster a culture of excellence
  • Define vision and strategy for UI/UX per Franchise strategy and project needs
  • Collaborate with Production to establish budgets, timelines, and staffing for UI/UX, owning long-term backlog
  • Drive quality standards, design systems, documentation, processes, and data-driven UI/UX decision-making
  • Stay ahead of industry trends and emerging technologies in gaming and beyond
  • Drive innovation in control schemes, accessibility, onboarding, and player journey design
  • Coordinate with UX Testing & Research to validate interactions and translate insights into design
  • Collaborate with Franchise/Project Leadership to identify opportunities, risks, and mitigations
  • Represent and communicate department vision, strategy, and status to stakeholders
  • Maintain guidelines, workflows, and documentation; plan future feature roadmap
  • Tiebreak decisions between Projects and Franchise; escalate with recommendations when needed
  • Participate in UI/UX reviews and high-level problem-solving to align with player expectations
  • Oversee UX research, playtests, data analysis for usability improvements, and vendor management
  • Advocate for product- and player-centric design in franchise-wide discussions
  • Monitor and apply UI/UX trends and best practices

Key requirements

  • 10+ years in UI/UX or related fields with leadership experience
  • Proven track record building and leading a UI/UX department
  • Ability to balance creative vision with business and technical constraints
  • Expertise in UI/UX for games: interaction design, accessibility, information architecture, usability heuristics
  • Strong knowledge of game control schemes, onboarding, and player psychology
  • Experience in outsourcing/vendor management
  • Data-informed, methodical approach; experience with agile/scrum
  • Experience with in-house or proprietary game engines (Unreal Engine UMG, Unity UI)
  • Excellent organizational, communication, and people-management skills
  • Experience with UX research methods, usability testing, and playtests
  • Knowledge of data analytics for player behavior analysis
  • leadership excellence
  • diplomacy and stakeholder management
  • strong communication (verbal and written)
  • UI/UX for games
  • interaction design
  • accessibility standards (WCAG, Xbox Guidelines)

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Posted: October 1st, 2026