Brand Proposition Lead

Overview

As Brand Proposition Lead at Trainline, you will own the end-to-end development of consumer propositions for the New Business area. You’ll synthesize insights from UX Research, Data Science and Brand Insights to shape compelling, market-ready offers. You’ll coordinate with Product, UX, Engineering and regional teams to test, prioritise and launch propositions that align with our broader brand and growth goals. Your work will drive how we enter new markets and communicate Trainline’s value to customers and partners. This role offers significant cross-functional influence in a fast-paced, impact-driven culture that values data-led decision making and a clear brand story.

Pay / Benefits

• private healthcare
• dental insurance
• work from abroad policy
• EV Scheme to reduce carbon emissions
• extra festive time off
• family-friendly benefits

Responsibilities

• Synthesize customer insights and data to define clear propositions for target segments
• Lead research briefs and monitor market/competitor trends to identify opportunities
• Apply behavioural science to test hypotheses and sharpen propositions
• Advocate for the brand and customer voice within the New Business area
• Collaborate with Country Managers and local teams to tailor solutions per market
• Work with Product, UX and Engineering to prioritise the roadmap and verify feasibility
• Partner with Brand, Creative Studio and Growth to set market execution guidelines
• Define success metrics for propositions and report impact to senior stakeholders

Key requirements

• Experience in tech or consumer-focused roles in fast-paced environments
• Track record of end-to-end project leadership with multi-stakeholder involvement
• Curious, analytical mindset; ability to develop hypotheses and translate insights into decisions
• Comfort communicating with and influencing senior stakeholders including Executives
• Strong organisation skills and ability to manage multiple propositions from development to delivery
• Familiarity with brand and business performance KPIs
• Experience working with product marketing teams
• Exposure to AI tools and/or experience in European/international markets (helpful)

• analytical thinking
• stakeholder management
• cross-functional collaboration
• data-informed proposition development
• behavioural science application
• insight briefing and market analysis

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