Commercial Excellence Lead – Brand Outsourcing and HCP Engagement

Overview

In this role you drive commercial performance for IQVIA’s Immunology & Inflammation portfolio across Europe. You will shape commercial strategy through analytics, customer insights and sales force effectiveness, partnering with senior leaders across Commercial Operations, Marketing, Medical Affairs and client stakeholders. You’ll own the commercial performance framework, leveraging CRM analytics, segmentation and incentive programs to support data-driven decisions. Expect cross-country collaboration, dashboards and performance reviews that translate data into actionable outcomes. This is a chance to influence growth through rigorous analytics in a fast-paced, international setting.

Responsibilities

• Lead Commercial Excellence strategy to boost customer engagement, field force effectiveness and business performance
• Own CRM analytics and reporting across multiple countries and therapeutic areas
• Develop dashboards, scorecards and reporting to support strategic decisions
• Lead customer segmentation and hyper-targeting across markets and brands
• Design and manage incentive programmes aligned to business objectives and field force behaviours
• Deliver regular business reviews with leadership, highlighting trends, insights and risks
• Collaborate with Commercial Operations, Marketing, Medical Affairs and Training to implement engagement strategies
• Translate insights into concrete actions that improve execution and outcomes across countries

Key requirements

• Significant experience in Commercial Excellence, Sales Force Effectiveness, Commercial Analytics or Commercial Operations in pharma/biotech/healthcare
• Strong experience with CRM systems, reporting tools and BI platforms
• Expertise in customer segmentation, targeting and performance management
• Experience designing or supporting incentive compensation programmes
• Strong analytical and problem-solving skills with strategic influence
• Experience operating in complex, international, matrixed organisations
• Excellent communication and stakeholder management skills

• analytical thinking
• stakeholder management
• clear communication
• CRM systems
• reporting tools
• business intelligence platforms

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