Company: Blue State
Location: London
Job Description:
Overview
In this role, you drive fundraising outcomes by crafting and executing paid media strategies across multiple channels for non-profit clients. You translate client goals into measurable media objectives and KPIs, leading campaigns from planning through optimization and reporting. You’ll present insights to clients, collaborate with cross-functional teams, and inject innovative thinking to stay ahead of digital trends. This is a hands-on, strategic role with a strong emphasis on impact, measurement, and clear communication.
Pay / Benefits
- remote work flexibility
- professional development funds
- health and dental insurance
- pension match
- paid holiday
- parental leave
Responsibilities
- Build, manage, and optimize multi-platform campaigns across paid social, pay-per-click, display, video, and programmatic channels
- Translate client strategic visions into concrete media objectives and KPIs to support fundraising, awareness, persuasion, and advocacy
- Analyze performance data to identify opportunities, make strategic recommendations, and produce reporting and insights for optimization
- Own measurement framework including attribution and conversion tracking, applying learnings to ongoing campaigns
- Lead client-facing discussions as the subject-matter expert for managed platforms
- Collaborate with internal and external teams (planners, strategists, designers, analysts) to develop campaigns, audiences, and experimental designs
- Maintain industry leadership through partner relationships, R&D projects, blogs, and panels
Key requirements
- 6–8 years hands-on paid media planning and buying across digital channels (Social, Search, Display, Video, Audio)
- Experience translating client goals into cohesive media strategies with measurable results
- Experience with non-profits, fundraising, or income-focused campaigns in paid media
- Ability to manage multiple clients/projects on time and on budget
- High proficiency with paid social, paid search, programmatic trading, Google Analytics and measurement platforms
- Exceptional attention to detail in campaign setup, QA, trafficking, and reporting
- Adaptability, problem-solving, and clear communication with teams and clients
- Passion for delivering change and comfort with ambiguity
- collaboration
- analytical mindset
- communication
- paid social
- paid search
- programmatic trading
…
Posted: October 1st, 2026