Head of Marketing Performance (London)

Overview

In this role you will steer Fresha’s global performance marketing strategy, focusing on paid search and paid social to drive acquisition and ROI for B2B and B2C. You will lead an in-house team, partner with Data, Design and Commercial teams, and optimize budgets, creative, and funnel performance to grow lifetime value. This is a chance to shape growth for a leading marketplace and align marketing with Fresha’s mission across regions.

Responsibilities

• Lead global performance marketing strategy for Paid Search and Paid Social
• Manage and develop the in-house acquisition team
• Forecast and optimise budgets across regions and channels
• Partner with Data and Analytics to build dashboards and drive optimization (CAC, LTV, ROAS)
• Collaborate with Design and Influencer Marketing to deliver impactful campaigns
• Present performance insights to senior stakeholders and influence strategy
• Identify new growth opportunities across platforms, geographies, and audiences

Key requirements

• 7–8 years in performance marketing with hands-on paid search and paid social experience
• Proven success running large-scale campaigns in fast-paced, data-led environments (B2B and/or B2C)
• Strong analytical and reporting skills with Google Analytics and Google Tag Manager
• Demonstrated ability to lead teams and collaborate cross-functionally
• Confident communicator able to present insights to C-suite stakeholders
• Creative, proactive, and motivated by impact

• collaboration
• communication
• leadership
• paid search (Google, YouTube, Bing)
• paid social (Meta, TikTok, Snapchat, Pinterest)
• Google Analytics

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