Paid Media Operations Specialist, EMEA

Overview

In this role, you will plan, execute, and optimize media campaigns across digital and traditional channels, coordinating with agency planners, buyers, and account teams to ensure timely, on-budget delivery. You will drive post-campaign analysis, share data-driven insights with internal stakeholders, and support budget tracking and asset delivery. You’ll collaborate with internal teams and media partners to keep campaigns aligned with performance goals and organizational priorities. This position offers the chance to influence media strategies at scale within TikTok’s global growth agenda.

Responsibilities

• Plan, execute, and optimize media campaigns across digital and traditional platforms
• Coordinate with agency planners, buyers, and account teams to ensure on-time, on-budget delivery
• Manage day-to-day operations and ensure seamless execution with internal and external partners
• Monitor campaigns, identify optimization opportunities, and support budget tracking and asset delivery
• Maintain up-to-date media data, documentation, and pacing
• Conduct post-campaign analysis, share insights with external partners, and present findings to internal stakeholders
• Analyze campaign effectiveness to optimize spend and performance, communicating actionable takeaways

Key requirements

• Bachelor’s degree or above in communications, marketing, journalism, or related fields
• At least 2+ years experience in media, marketing, or advertising
• Agency experience is an advantage
• Strong project management skills and experience with campaign planning cycles and large budgets
• Proven ability to independently manage successful campaigns including planning, testing, and optimization
• Ability to prioritize multiple projects in a matrixed environment
• Strong attention to detail and organisational skills
• Proactive, reliable, and solutions-oriented mindset

• collaboration
• proactive problem-solving
• attention to detail
• campaign planning
• budget management
• data analysis

…