Manager/VP Sales Licensing & Merchandising Kids Brands

Overview

You will be the commercial lynchpin between the Paddington brand, the creative team and partners, driving financially solid licenses across Europe, the Middle East and AUS/NZ. You’ll manage a network of agents, shape go-to-market strategies, and oversee licensing across categories to grow value and revenue. This role sits at the heart of cross-functional collaboration, aligning brand vision with retailer opportunities. You’ll contribute to global expansion while upholding Paddington’s values.

Responsibilities

• Develop and execute licensing deals and added-value partnerships
• Manage and coordinate a network of agents across Europe, MEA, and AUS/NZ
• Implement sales strategies per brand and territory, including retail initiatives
• Participate in licensing trade shows and industry events
• Supervise licensee performance and optimize revenues in retail
• Secure strategic partnerships in key areas and manage budget targets
• Monitor market performance and contribute to Studiocanal’s licensing strategy
• Collaborate with VP Licensing and cross-territory teams to create value
• Coordinate with legal, financial, and operational departments across territories
• Oversee contracts, financial flows, and licensee results with the sales admin
• Support product development with market insights and resolve development issues
• Travel regularly to participate in fairs and meet partners

Key requirements

• English fluency; French is a plus
• In-depth knowledge of the French and European licensing environment; minimum two years
• Multicultural interpersonal skills, curiosity and team spirit
• Ability to see the big picture and connect product categories with retailers and consumers
• Excellent communication and negotiation skills with an entrepreneurial mindset
• Attention to detail with financial (P&L) and legal awareness of contracts
• Willingness to travel to European, French and international trade fairs

• multicultural interpersonal skills
• curiosity
• team spirit
• licensing strategy
• contract management and analysis
• P&L management

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