Associate Director, Commerce, UK, FTC

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP’s AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

3093 – Associate Director, Commerce – UK

This is a 12 months FTC

Role Summary and Impact

As a Commerce Associate Director, you will lead the strategy, delivery, and performance of retail media activity across a portfolio of clients, driving measurable business growth through best-in-class execution. Combining deep expertise across platforms such as Amazon, Criteo, and CitrusAd with strong commercial and strategic understanding, you will develop insight-led solutions that support client objectives and unlock new opportunities.

You will act as a trusted client partner, leading cross-functional teams to deliver high-quality work, optimise performance through data-driven recommendations, and embed retail media within broader marketing strategies. Through strong leadership, stakeholder management, and a focus on operational excellence, you will develop team capability, drive innovation, and deliver sustainable growth for clients and the business.

Responsibilities

• Account Leadership & DeliveryLead the end-to-end output of the team across client-facing work and operational delivery. Ensure consistently high standards, with strong adherence to processes, controls, and best practices.
• Strategic Planning & Business UnderstandingDevelop a deep understanding of the client’s business, objectives, and KPIs. Apply this to shape effective, insight-led retail media strategies that drive measurable outcomes.
• Retail Media Platform Expertise (Amazon, Citrus, Criteo)Demonstrate strong experience working across key retail media platforms including Amazon, CitrusAd, and Criteo. Apply platform expertise to guide planning, optimisation, and performance, ensuring best-in-class execution across channels.
• Innovation & Proactive ThinkingStay informed on industry trends, platform developments, and new product releases. Proactively identify and introduce opportunities to enhance client performance and maintain a competitive edge.
• Client & Partner Relationship ManagementBuild and maintain strong relationships with key client stakeholders and media partners. Act as a trusted point of contact, confidently contributing insights and recommendations beyond immediate scope.
• Team Leadership & DevelopmentSupport and develop a high-performing team, fostering a collaborative and accountable working environment. Take an active role in coaching, performance management, and career progression.
• Communication LeadershipLead day-to-day communications across clients, partners, and internal stakeholders, ensuring clear alignment and effective delivery. Engage senior leadership when required.
• Operational Excellence & Process ImprovementContinuously identify opportunities to improve efficiency through better processes, automation, and adoption of tools and technology.
• Financial & Process OwnershipOversee activation-related financial processes, ensuring accuracy, compliance, and timely delivery across all campaigns.
• Measurement & PerformanceMaintain a strong understanding of measurement frameworks and partner capabilities. Use this knowledge to guide optimisation strategies and performance discussions with clients.
• Workshops & Strategic ContributionLead and contribute to client workshops and planning sessions, bringing structured thinking, insight, and strategic direction.
• Cross-Team CollaborationWork closely with cross-functional teams (including GOC) to ensure seamless integration and consistent, high-quality execution across all workstreams.
• Retail Media IntegrationPlay a key role in embedding retail media within broader client strategies, identifying opportunities to connect activity across the wider marketing mix.
• Partner & Product DevelopmentSupport the development and testing of commerce products and solutions in collaboration with partners such as Skai, ensuring continued innovation and relevance.
• Personal DevelopmentSet clear

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