Global Audience Architect & Activation Lead

Omnicom Media’s Annalect EMEA team is seeking a Senior Executive to lead global audience strategy development and activation for Volkswagen Group brands. The role sits at the crossroads of audience intelligence and creation, translating insights into targetable audiences across markets.

Working with local markets and activation teams, you will refine audience frameworks, build and test audiences on DSPs and social platforms, and evaluate performance to drive optimisation and knowledge sharing

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