B2B Appointment Setter / SDR

Company: Parallel Partnerships Ltd
Apply for the B2B Appointment Setter / SDR
Location: Leeds
Job Description:

We run a Leeds‑based B2B sales business.

Grown to over 60 people in under 3 years.

This is an in office role, in Leeds.

Our entire model is built around cold calling done properly – not scripts read badly, not volume for the sake of it, and not churning staff every few months.

We’re growing quickly and hiring around 5 people across multiple client campaigns.

This role is for people with experience in B2B appointment setting.

If you’ve booked meetings with managers, directors, founders, or CEOs before – and you know how to hold a proper business conversation on the phone – this will be one of the better sales roles you’ll see.

Who We Are (Briefly)

B2B only.

Multiple long‑term clients across different industries.

Structured, professional, but not corporate or uptight.

Sales‑led business run by people who’ve actually done the job.

Office‑based team in Leeds – no remote chaos, no call‑centre churn.

We care about results, reliability, and attitude.

We don’t care about buzzwords.

The Role

Cold calling UK businesses.

Speaking to managers, directors, founders, and CEOs.

Booking qualified sales meetings – you don’t close.

Working across different clients and campaigns.

Quality matters more than noise.

Your performance is judged mainly on meetings that actually happen and are qualified properly.

Experience

You must have experience in B2B appointment setting, telemarketing, SDR, BDE, lead generation, or a similar phone‑based sales role.

Ideally, you’ll have at least 6-12 months of experience booking meetings with businesses.

You don’t need to be the finished article.

But you do need to know what cold calling is, be comfortable speaking to decision‑makers, and understand the basics of qualifying a proper sales meeting.

Personality, intelligence, and attitude still matter.

But this is not an entry‑level role.

We train properly – but we’re looking for people who already know how to get on the phone and have real business conversations.

Pay & Bonus (Straight Up)

Uncapped monthly bonus.

Paid per sat meeting – £20 to £85 each.

Good performers earn £32k+ in year one.

Overtime available if you want it.

You get paid for sat meetings, not sales.

Why This Is Better Than Most SDR Roles

Multiple campaigns – you’re not stuck selling one thing forever.

Clear progression and B2B tiers within the role.

AI tools, dashboards, and gamification that actually get used.

Ongoing sales training and AI role‑play.

No micromanaging – adults treated like adults.

Incentives, games, birthday off, and a proper team environment.

In return, we give structure, support, and a role that lasts.

Be Honest With Yourself

You’ll enjoy this if you:

  • Like being on the phone.
  • Have experience booking B2B meetings.
  • Can handle rejection without getting weird about it.
  • Turn up on time.
  • Care about doing a job well.
  • Want to earn more by being better.

You won’t last if you:

  • Are regularly late or “ill”.
  • Hate targets or feedback.
  • Want an easy ride.
  • Need convincing to make calls.
  • Have never done B2B appointment setting and just fancy “trying sales”

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Posted: July 26th, 2026