I’m working with a well-established premium fashion retailer with a strong UK and international presence, who are looking for a Head of Digital Marketing to join them on a 12-month maternity cover contract. This is a brilliant opportunity for a commercially sharp, performance-led marketing leader to step into a senior, highly visible role at real pace.
About the Role
You’ll lead and evolve the marketing strategy across key international markets, with a strong emphasis on digital performance, customer acquisition and measurable commercial impact. You’ll work closely with senior leadership, agency partners and cross-functional teams; including finance, trading, ecommerce and creative, to drive integrated, digital-first campaigns and continuously optimise performance across the marketing function.
Given the maternity cover timeline, this client is moving quickly and needs someone who can hit the ground running – so immediate or very short notice availability is essential!
Key Responsibilities
- Own and evolve the digital-first marketing strategy, ensuring all activity supports commercial and brand growth across the UK and international markets
- Lead, manage and develop a team spanning digital marketing, social & influencer, PR and partner marketing
- Drive ongoing performance optimisation, using data, channel insight and campaign results to guide media investment and unlock growth
- Own key agency relationships, holding partners to account on strategic alignment, delivery and measurable impact
- Direct the management of marketing investment, including forecasting, planning and budget reallocation to maximise ROI
- Partner closely with finance, trading, ecommerce and creative teams to keep marketing activity aligned to commercial priorities
- Report performance and growth opportunities to senior leadership, bringing fresh thinking on tools and ways of working
Skills & Experience
- Strong, demonstrable background in performance marketing and paid search, ideally within fashion, luxury, lifestyle or premium consumer brands
- Proven track record leading and developing high-performing marketing teams
- A confident blend of brand and performance thinking, with experience delivering integrated, digital-first campaigns
- Highly analytical and insight-led, comfortable using data to shape wider marketing and business strategy
- Experience managing significant marketing budgets, forecasting and reallocating spend to maximise ROI
- Confident operating at senior stakeholder level across finance, trading and ecommerce
- Immediately available or on a very short notice period
Location & Workplace Policy
- Central London
- 3 days office, 2 days WFH
Salary & Benefits
- 23 days holiday, pension, health and wellness benefits, enhanced parental leaves, gym discount, staff and F&F discounts
We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law.
For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/
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