Senior Customer Marketing Manager – Off Trade

Overview

A leading premium drinks business is looking for a Senior Customer Marketing Manager to lead shopper marketing strategy across key grocery retailers. The company operates with a strong portfolio of internationally recognised brands and, since establishing their independent UK operation, has built a reputation as an employer of choice with a genuine focus on inclusion, employee development and commercial excellence.

Responsibilities

• Translate brand strategy into customer marketing activations that grow P&L for both the business and retailer, working collaboratively with brand marketing, sales and insights teams.
• Manage A&P and retail media budgets across customer activations, ensuring resources are allocated strategically against key growth drivers.
• Build and maintain strategic relationships with customer buying, category and marketing teams to secure best-in-class brand activation within the grocery channel.
• Develop annual customer plans aligned to business goals, setting activation direction and priorities across the off trade portfolio.
• Evaluate campaign performance against KPIs and ROI, applying learnings into future planning cycles.
• Partner with sales and national account teams to deliver on‑time, on‑budget execution with an omnichannel approach.
• Challenge agency partners to deliver standout shopper experiences at point of purchase.

Skills and Experience

• Demonstrable experience in shopper or trade marketing within FMCG, developing best‑in‑class customer activations within the Top 4 and working alongside customer media agencies to create impactful omnichannel campaigns.
• Strong commercial acumen, proven project and budget management capabilities.
• Excellent relationship builder with influencing skills to work effectively across internal stakeholders and external customer contacts at all levels.
• Self‑starter with the ability to manage multiple priorities, strong attention to detail and analytical capability to turn insight into actionable strategy.
• Adaptable, resilient and collaborative – someone who thrives in a team environment whilst driving results independently.

Location

Central London

Compensation

To £62,000 + bonus + benefits

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