Senior Platform Marketing Manager, Revenue & Growth team
At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game‑changing creatives and passionate team members. We turn dreams into stardom and audiences into fans.
Job Overview
We are looking for a superstar who is passionately immersed in digital culture and has a proven track record of driving results in a fast‑paced environment.
Role Overview
As the Senior Platform Marketing Manager for WMUK, you will be a pivotal force in optimising artist exposure, maximising reach, and converting engagement into tangible results across our entire roster. You will leverage your expertise in digital and platform marketing to ensure we are utilising the unique features and audiences of each streaming and social platform, identifying new opportunities, and keeping WMUK ahead of the curve in a rapidly evolving digital ecosystem.
Key Responsibilities
- Campaign development: shape strategy and execution for priority marketing campaigns across all digital platforms (DSP, social, video), ensuring alignment with overall artist strategy.
- Data‑driven strategy & optimisation: champion a data‑first approach, utilise audience analytics, campaign performance metrics, and trend reports to continuously refine platform strategies, inform budget allocation, and ensure maximum ROI. Also proactively identify optimisation opportunities within platform mechanics and audience segmentation to drive revenue growth and operational efficiencies, including optimisation of the full fan journey (e.g. Linkfire, D2C).
- New revenue identification: scout and pilot emerging platform features, commercial opportunities, creator tools, and monetisation models (e.g., digital tokens, platform subscriptions, MCNs) to identify and develop new revenue opportunities.
- Stakeholder collaboration: work closely with label marketing managers and audience teams to pitch and secure high‑value editorial support from DSP editorial playlists, partnership activations and key social platform stakeholders.
- Platform expertise & guidance: act as WMUK’s internal subject‑matter expert on key platforms (e.g., TikTok, Spotify, YouTube, Apple Music), providing specialised knowledge and guiding label and artist teams on how to best leverage these channels.
- Account management: maintain strong relationships with platform partners to unlock strategic opportunities, secure early access to beta features, and stay ahead of industry trends and algorithm shifts.
- Performance analysis & insight: lead the analysis of campaign performance data, translating platform data into actionable insights, identifying key trends and opportunities for future strategy development, and presenting these insights to senior label leadership.
- Cross‑functional coordination: act as the primary liaison between the core marketing team and other label departments (e.g., label streaming, marketing, data) to ensure a seamless flow of information and a unified, data‑driven approach to artist campaigns.
About You
- Experience: 5–8 years of progressive experience in digital marketing, audience development, or platform‑specific campaigns, preferably within the music industry, media, or youth culture sector.
- Platform fluency: deep, current understanding of major music streaming and social platforms – audiences, features, content formats, monetisation mechanics.
- Commercial acumen: deep understanding of audience behaviours, how they translate into platform‑specific revenue levers, and ability to identify and capitalise on new digital income streams.
- Analytical mindset: demonstrated ability to apply data‑driven thinking to complex marketing challenges, use analytics tools to measure success, inform strategic decisions, and drive continuous optimisation for revenue impact.
- Communication & influence: strong project management, presentation, and communication skills, with ability to influence internal teams and external platform partners.
- Passion: genuine passion for music, digital culture, and creativity.
EEO Statement
WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal‑opportunity workplace and will evaluate qualified applicants without regard to race, religion or belief, age, sex, sexual orientation, gender, gender identity or gender reassignment, marital or civil partnership status, disability, pregnancy, childbirth or any other characteristic protected by law.
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