Digital Advertising Executive
Lawfront is one of the UK’s most ambitious and rapidly expanding Legal Groups. Through strategic acquisition and the integration of high‑performing regional law firms, we are building a national platform that combines local excellence with the strength, investment, and innovation of a modern Legal organisation.
Our growth trajectory is significant — and accelerating. As we continue to welcome new firms into the Lawfront family, we are strengthening our central functions to ensure we deliver consistent, scalable, and best‑in‑class support across the Group.
As part of this, we are working to further increase our digital capabilities with the hire of a Digital Advertising Executive.
Responsibilities
- Assist in managing and scaling paid media budgets, contributing to programmes exceeding £1m in annual spend across multiple accounts, applying a test and learn approach to improve ROI/ROAS and effectiveness of campaigns
- Contribute to channel diversification initiatives by identifying and testing new opportunities to improve reach and performance.
- Work closely with digital agencies and external partners to deliver effective campaigns that generate high‑quality leads and new business demand.
- Utilise core marketing platforms (including Google Ads, Microsoft Ads, and GA4) to support digital growth programme across the group.
- Analyse campaign data and performance metrics to provide actionable insights and recommendations for continuous improvement.
- Stay informed on market trends, platform updates, and competitor activity to ensure campaigns remain competitive within a highly saturated sector.
- Ensure tracking, tagging, and reporting are accurate and aligned with group best practices to ensure high quality data is delivered where possible.
- Demonstrate a working knowledge of Google Analytics 4 (GA4), including interpreting performance data, building reports, and recommending optimisations.
- Monitor and report on key performance metrics (e.g. ROI, CTR, CPC, etc) using GA4 and platform data (Google Ads and Microsoft Ads).
Qualifications
This role is suitable for someone with paid search experience of at least 2+ years, a proven track record of success, and the ability to deliver results in a dynamic environment.
Location: Nottingham office (Hybrid working available). Candidates should be able to attend in‑office 3 days per week.
Lawfront is an equal opportunity employer.
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