Head Of Commercial, Events And Marketing Tlnt1_Ni

Athletics Northern Ireland is the recognised governing body for athletics in Northern Ireland, responsible for the development, promotion and governance of the sport across all disciplines and levels of participation. The organisation works with clubs, athletes, coaches, officials, schools, event organisers, local authorities, funders and key stakeholders to support athletics from grassroots participation through to elite performance. Athletics NI is focused on participation growth, operational excellence, commercial sustainability, profile raising and stakeholder engagement, and on delivering high-quality events and championships while developing innovative commercial and participation opportunities to support long-term sustainability and growth.

Job title: Head of Commercial, Events and Marketing

Reports to: Chief Executive Officer

Location: Athletics House, Belfast. May require duties at other locations in Northern Ireland and beyond. Regular evening and weekend work will be required.

Key Responsibilities

• Commercial Development and Revenue Generation
  • Develop and implement a commercial growth strategy aligned to the organisation’s strategic objectives.
  • Deliver a target-driven approach to commercial growth and revenue generation across the organisation.
  • Identify, develop and implement new commercial products, services and revenue opportunities.
  • Develop innovative participation, engagement and wellbeing initiatives to support long-term organisational sustainability.
  • Lead on sponsorship generation, sponsorship servicing and commercial partnership development.
  • Support the development of diversified income streams including sponsorship, partnerships, trusts and foundations, donations, legacy initiatives and commercial activity.
• Events and Championships
  • Lead the planning, development and delivery of Athletics NI championships and events.
  • Ensure Athletics NI events are the events athletes, clubs and participants most want to attend.
  • Deliver events and championships to the highest possible operational, commercial and presentation standards.
• Marketing, Brand and Communications
  • Promote and position athletics as a high-profile and progressive sport within Northern Ireland.
  • Develop and oversee Athletics NI’s marketing, communications and public relations strategies.
  • Lead the organisation’s digital presence including website, social media and online engagement.
  • Develop media relationships and coordinate press activity, launches, interviews and promotional campaigns.
  • Develop and implement a structured communications and engagement plan across clubs, athletes, coaches, officials, volunteers, event organisers, partners and funders.
  • Ensure regular, proactive and professional communication with stakeholders across all areas of the organisation.
  • Lead ongoing development of a strong Athletics NI brand with consistent branding, messaging and presentation standards across all events and public-facing activity.
  • Support promotion of Athletics NI and its activities through innovative marketing and storytelling approaches.
  • Ensure sponsors, partners and stakeholders receive strong visibility and activation opportunities through Athletics NI activity.

Person Specification

Qualifications

• Degree level qualification in Business, Marketing, Communications, Events Management or related discipline, or equivalent professional experience.

Experience

• Minimum of five years in a senior commercial, marketing, events management, business development or leadership role.
• Experience developing and implementing commercial growth initiatives and revenue generation strategies.
• Experience operating in a target-driven environment.
• Experience identifying and developing new business, partnerships or commercial opportunities.
• Experience managing high-profile events, projects or campaigns.
• Experience leading, managing and developing staff or teams.
• Experience managing departmental budgets and delivering against financial targets.
• Experience in procurement, supplier management and contract oversight.
• Experience in marketing, communications, digital engagement and brand development.
• Experience in media relations, PR activity and promotional campaigns.
• Experience working with senior stakeholders including funders, sponsors, partners, Boards or governing bodies.
• Experience preparing reports and presenting information to senior leadership or Boards.
• Experience in working within a fast-paced and evolving operational environment.
• Experience leading teams and supporting organisational change.

Skills and Knowledge

• Excellent leadership, communication and interpersonal skills.
• Strong organisational and project management ability.
• Strong commercial awareness and strategic thinking capability.
• Ability to identify opportunities, solve problems and deliver innovative solutions.
• Ability to work strategically and operationally within a dynamic environment.
• Ability to manage multiple priorities and deliver under pressure.
• Excellent written and verbal communication skills.
• Strong IT and digital communication skills including website and social media platforms.
• Ability to build positive relationships with a wide range of stakeholders.
• Ability to represent the organisation professionally and credibly across diverse environments.
• High standards of professionalism, integrity and accountability.
• Commitment to continuous improvement and achieving high standards across all aspects of delivery.

Desirable Criteria

• Experience within sport, leisure, events, participation, tourism or membership-based organisations.
• Experience of sponsorship acquisition and partnership servicing.
• Experience using CRM, booking, registration, membership or event management systems.
• Experience developing participation initiatives or customer engagement programmes.
• Experience working with volunteers, officials or community-based organisations.
• Experience in media production, livestreaming, video content or digital storytelling.
• Understanding of governance, compliance and publicly funded environments.
• Understanding of branding, customer experience and stakeholder engagement principles.
• Full current driving licence and access to transport suitable for the requirements of the role.
• Willingness to work evenings and weekends as required by the role.

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