Business Development Manager – Key Accounts (Catering Equipment / Foodservice)
Location: Midlands & North West (Field-Based)Salary: £45,000 – £50,000 + Company Car + CommissionJob Type: Full-Time, Permanent
The Opportunity
- We are currently recruiting for an experienced Business Development Manager – Key Accounts to drive sales growth within the Foodservice & Hospitality sector, specialising in the supply of catering equipment and commercial kitchen solutions.
- This is a field-based role covering the South East, with a strong emphasis on new business development (70%), alongside the management and growth of existing key accounts (30%).
- You will be targeting key sectors including Healthcare, Education, Hospitality, and Group Purchasing Organisations (GPOs), delivering tailored solutions across a wide range of catering equipment and kitchen products.
Key Responsibilities
* Identify and win new business opportunities within the Foodservice, Hospitality, Healthcare, and Education sectors* Sell a comprehensive range of catering equipment, including light equipment, heavy equipment, front of house and back of house solutions* Build, manage, and maintain a robust sales pipeline using CRM systems (e.g. Salesforce, Caterlyst)* Develop and execute a territory sales plan to achieve revenue and gross profit targets* Manage and grow a portfolio of existing key accounts, increasing spend and retention* Build relationships with key decision-makers including Chefs, Buyers, Procurement Teams, and F&B Managers* Conduct client meetings, site visits, and product presentations* Deliver a consultative sales approach, identifying customer needs and offering appropriate solutions* Maintain accurate sales forecasts, reporting, and CRM updates* Stay informed on industry trends, competitor activity, and market developments
Key RequirementsEssential:* Proven experience as a Business Development Manager, Field Sales Executive, or Key Account Manager* Strong track record of new business development and achieving sales targets* Experience within Foodservice, Hospitality, or Catering Equipment sales* Experience selling into Healthcare and/or Education sectors* Strong pipeline management and CRM experience (Salesforce, Caterlyst or similar)* Excellent communication, negotiation, and closing skills* High level of commercial awareness and numerical ability* Full UK driving licenceDesirable:* Experience selling commercial catering equipment or kitchen solutions* Knowledge of public sector frameworks (e.g. NHS, TUCO, GPOs)* Existing industry contacts within Foodservice or Hospitality* Strong IT skills, including Excel
Personal Attributes* Target-driven and results-focused sales professional* Strong new business “hunter” mentality* Excellent relationship-building skills* Highly organised with effective time and territory management* Self-motivated, resilient, and proactive* Professional and confident in client-facing environments
Package & Benefits* £45,000 – £50,000 basic salary* Uncapped commission structure* Company car* Strong earning potential and career development opportunities
Apply NowIf you are a successful Business Development Manager with experience in the Foodservice, Hospitality, or Catering Equipment sector, and you are looking for a role with strong earning potential and autonomy, we would like to hear from you.
Mandeville is acting as an Employment Agency in relation to this vacancy.
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