Senior Brand Manager (Dermatology)

About AbbVie AbbVie’s mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas including immunology, oncology and neuroscience, and offer products and services in our Allergan Aesthetics portfolio.

Job Description

An exciting opportunity to join AbbVie’s Dermatology team as a Senior Brand Manager. Working closely with cross‑functional stakeholders in both head office and in‑field teams, you will ensure disciplined execution of the brand plan, identify opportunities to maximise impact for patients, customers and the business, and manage multichannel marketing campaigns with a high degree of autonomy.

Strategic planning and brand leadership

• Lead key elements of strategic and tactical brand planning for the portfolio, ensuring decisions are grounded in robust insight, analytics and a clear understanding of the dermatology environment.
• Support the development and refinement of strategy across recent launches and future indication launches.
• Play a leading role in ensuring excellence in launch and post‑launch planning, readiness and execution.

Excellence in Execution

• Accountability, working closely with the Brand Lead, to ensure the strategic plan is executed to the highest level of positive impact.
• Definition of clear measures and goals for success and ongoing performance management against those goals.
• Execution of success‑critical marketing campaigns as part of the marketing team.

Tactical execution and omnichannel delivery

• Lead the delivery of key high‑impact commercial tactics across the pre‑ and post‑launch period.
• Develop and deliver multichannel campaigns, materials and customer journeys that maximise impact across channels and stakeholder groups.
• Partner across the business to ensure customer engagement activity is insight‑led, agile and optimised based on performance.

Performance, insight and innovation

• Measure and evaluate brand and tactical performance using data, analytics and performance metrics to identify opportunities for optimisation.
• Use qualitative and quantitative insights to identify unmet needs, improve customer engagement and strengthen campaign effectiveness.
• Identify innovative approaches and apply learning and best practice to improve in‑market performance.

Stakeholder leadership and cross‑functional collaboration

• Collaborate with key cross‑functional stakeholders across head office and in‑field teams to drive alignment and deliver brand priorities.
• Build strong working relationships internally and externally, influencing without authority to ensure momentum, accountability and delivery.
• Model AbbVie ways of working and contribute to a strong, collaborative and high‑performing team culture.

Governance and business delivery

• Manage priorities, resources and budget effectively to ensure timely and disciplined delivery of business‑critical initiatives.
• Ensure all activities and materials are delivered in line with the ABPI Code and AbbVie governance requirements.
• Maintain a strong focus on maximising impact for patients, customers and the business whilst operating to the highest standards of compliance.

Qualifications

Capabilities – Must have

• Identify opportunities to innovate customer engagement, beyond standard approaches.
• Prioritise effectively and manage multiple projects and stakeholders simultaneously.
• Build strong working relationships quickly with key internal and external stakeholders.
• Influence without authority and enable delivery of key business priorities.
• Work autonomously and collaboratively as part of a cross‑functional team.
• Strong strategic thinking with the ability to move confidently between detail and the bigger picture.
• Analyse and interpret data from multiple sources to identify opportunities.
• Strong communication and presentation skills, providing clear direction.
• Translate strategy into clear tactical plans and deliver against them.
• Solution‑focused, agile, resilient with a positive mindset.

Benefits

• Knowledge of the dermatology treatment environment.
• Experience in launch planning and execution.
• Experience shaping customer journeys and omnichannel campaigns.

Experiences – Must have

• Relevant experience relating to the above key responsibilities.
• Proven track record of success in pharmaceutical marketing roles.
• Experience delivering multiple priorities simultaneously.
• Strong stakeholder management in a matrix environment.
• Developing and delivering multichannel marketing campaigns.
• Using data and insight to evaluate performance and identify opportunities.
• Significant experience working within the ABPI Code and internal approval processes.

Experiences – Beneficial

• Experience in customer‑facing roles.

Education – Must have

• Science / Life Science Bachelor’s Degree or equivalent experience.

Education – Beneficial

• Additional marketing qualifications.
• ABPI qualification.

Behaviours

• Self‑ and situational awareness, adapting style and approach to stakeholder and situation.
• Team‑first mindset with a willingness to prioritise collective success.
• Curious mindset, with a desire to learn, improve and develop.
• Agility and accountability to adapt and deliver the highest impact priorities.
• Resilience to lean into challenge and complexity.
• Ambition to grow, take on broader responsibility and continue career progression within AbbVie.
• Courage to challenge respectfully and raise the bar in the interests of stronger outcomes.

AbbVie is an equal‑opportunity employer. Journeys of all people are respected and supported, and we are committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer / Veterans / Disabled.

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