Senior Brand Manager

An amazing opportunity to work for a global brand within their high performing Marketing team

The role is 3 days per week at their offices close to Uxbridge West London

6-9 month contract

Role Overview

This role sits at the centre of EMEA brand performance, acting as the key bridge between Global Brand Teams and regional commercial execution. You will shape the product range, influence marketing strategy, and drive performance across EMEA markets.

Key Responsibilities

Strategic Brand & Range Leadership

• Partner with Global Brand Teams to influence product development, ensuring ranges are tailored to EMEA consumer and retail needs
• Own the selection and management of the EMEA product range for assigned brands
• Lead initial EMEA forecast recommendations and provide input into the regional budgeting process

Marketing & Commercial Planning

• Act as the EMEA voice in global marketing planning, providing input and feedback on campaigns and media/PR plans
• Develop customer marketing strategies and create compelling tentpole briefs for regional execution
• Build and present EMEA preview decks, bringing together brand strategy and product storytelling

Execution & Enablement

• Train internal teams on product ranges to enable best-in-class customer pitches
• Play a key role in regional projects including planning, presenting and stakeholder engagement
• Partner with Licensed Consumer Products, Promotions and LBE teams to unlock incremental opportunities and support key initiatives

Performance & Governance

• Monitor and analyze brand and item-level performance, identifying risks and opportunities
• Lead regular brand update cycles, ensuring alignment across markets through calls and communications

Stakeholder & Licensor Management

• Build strong relationships with licensors, acting as a trusted regional partner
• Collaborate closely with cross-functional teams across Global, Regional and Local markets

Core Experience

• Experience in brand management, commercial brand management, or category management (ideally within FMCG, consumer products, or licensing-driven businesses)
• Proven track record of owning a product range or category, including assortment decisions and lifecycle management
• Experience in forecasting, budgeting, and commercial planning
• Demonstrated involvement in end-to-end product lifecycle (development input > launch > performance tracking)

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