Senior Marketing Manager, Brand Experience – Saucony

Responsibilities

• Define and lead the EMEA event strategy across all tiers of events, including major marathons, owned flagship events, and community activations.
• Oversee integration of retail and in‑store brand experience as part of a unified IRL brand ecosystem.
• Act as the strategic lead ensuring Saucony shows up in bold, premium, and culturally relevant ways.
• Lead cross‑functional coordination across marketing channels including social, content, digital, e‑commerce, retail, and community.
• Manage and develop direct reports, acting as a centre of excellence for events and brand experience.
• Define and own the EMEA event strategy and portfolio, aligning to brand and commercial priorities.
• Set KPIs and growth metrics for all brand events.
• Own end‑to‑end event partnership management from planning through execution.
• Lead cross‑channel amplification ensuring events are integrated across all marketing touchpoints.
• Partner with regional teams to deliver local activations and integrate community ecosystems, including run clubs.
• Develop scalable frameworks, toolkits, and guidelines for regional and community teams.
• Act as a strategic advisor to local teams in partnerships and stakeholder management.
• Lead development of bold and innovative participant experiences aligned to target consumers.
• Manage budgets in collaboration with regional teams and track ROI.
• Build reporting frameworks and provide regular stakeholder updates.
• Track and share learnings and insights across the organisation.
• Identify new event opportunities and partnerships.
• Oversee retail experience integration through direct report ownership.
• Lead flagship owned events such as Saucony London 10K as scalable brand platforms.

EEO Statement

Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates, customers, and suppliers regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic.

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