Creative Strategist – THG Nutrition | Myprotein

Overview

As Creative Strategist at THG Nutrition, you will bridge brand building and performance marketing for Myprotein across global markets. You will translate consumer insights and cultural trends into compelling creative strategies that drive relevance and measurable results. You’ll work with Brand, Paid Media, Social, Influencer and Creative teams to deliver joined-up ideas and test-and-learn initiatives. This role offers a chance to shape how we connect with communities and accelerate growth through creative experiments and data-driven decisions. You’ll thrive in a fast-paced, collaborative environment that values innovative thinking and impactful storytelling.

Pay / Benefits

• 25 days annual leave plus bank holidays
• Enhanced maternity and paternity pay
• On-site gym
• Staff discount up to 50%
• Volunteer leave
• EAP (Bupa) and on-site physio

Responsibilities

• Develop creative strategies and campaign concepts aligning brand objectives with commercial goals
• Translate consumer insights and cultural trends into engaging ideas
• Collaborate with Paid Media to craft performance-led strategies across Meta, TikTok, YouTube and other channels
• Leverage performance data to inform engagement and conversion optimization
• Design creative testing plans across messaging, formats and propositions to lift performance
• Identify opportunities to build brand relevance via culture, communities, creators and trends
• Collaborate with Brand, Paid Media, Social, Influencer and Creative teams to deliver integrated strategies
• Create clear briefs and guide internal teams and external partners
• Balance brand consistency with experimentation, innovation, and commercial priorities

Key requirements

• Experience in creative strategy, planning, performance creative or integrated marketing
• Understanding of brand marketing and paid media, especially Meta and TikTok
• Creative mindset combined with analytical thinking and commercial awareness
• Experience developing campaign concepts, platforms and multi-channel content strategies
• Knowledge of consumer behavior, culture, trends and digital communities
• Ability to interpret performance data and translate insights into creative recommendations
• Strong briefing, communication and presentation skills
• Proactive, curious and collaborative in fast-paced environments

• proactive
• collaborative
• curious
• creative strategy
• performance marketing
• data interpretation

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