Overview
In this senior role you own the digital demand engine for a fast-scaling B2B tech business. You will move the company away from agency-led, MQL thinking toward a high-intent, revenue-focused pipeline model. You’ll lead paid channels and blend online and offline efforts to acquire new customers and shape demand generation across international markets. You report to the CEO and work closely with senior leadership to scale impact and own measurable pipeline outcomes. This is a high-autonomy, impact-driven opportunity to build something that scales.
Responsibilities
- Own the digital demand engine and revenue-focused pipeline
- Reduce reliance on external agencies and traditional MQL approaches
- Manage paid channels and integrate offline/online tactics
- Drive new acquisitions and nurture quality pipeline
- Own metrics, optimize for high-quality results over volume
- Collaborate with CEO and senior leadership; shape demand gen for international markets
- Target enterprise segments with in-market and out-of-market strategies
- Lead initiatives to build scalable demand playbooks for growth
Key requirements
- Proven B2B demand generation experience
- Strong hands-on digital channel skills, especially paid media
- Analytical, commercially focused; comfortable owning revenue targets
- ABM experience; tech/SaaS sector exposure
- Autonomous, proactive, able to thrive in a fast-moving, ambitious team
- autonomy
- proactive energy
- commercial mindset
- paid media
- ABM
- data analysis
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