Group Marketing Manager:

Overview

As Group Marketing Manager, you will lead marketing for a diverse portfolio of attractions and events, combining strategy, creativity and commercial insight to grow visitors, engagement, revenue and brand. You’ll own the full marketing process—from audience research to campaign delivery and performance analysis—working with senior stakeholders to drive measurable business results. You will craft innovative, multi-channel campaigns that stand out in a competitive market and align with broader commercial objectives. This role offers hands-on leadership in a dynamic leisure and experiences environment with a clear impact on growth and brand equity.

Responsibilities

• Develop and execute the annual marketing strategy and campaign calendar
• Plan and run integrated campaigns across digital, social, content, PR, email and offline channels
• Identify target audiences using insights and trends to shape campaigns
• Improve website performance, SEO, paid media, social engagement and overall customer touchpoints
• Lead content creation, messaging and asset development
• Promote seasonal events, new attractions, launches and special initiatives
• Monitor ROI and KPIs, using data to optimise campaigns
• Manage marketing budgets, agencies and external suppliers
• Build cross-functional relationships to align campaigns with commercial goals
• Identify opportunities to grow audiences, increase repeat visits and enhance brand awareness

Key requirements

• Proven experience in a Marketing Manager or senior marketing role
• Strong management experience
• Experience delivering integrated multi-channel campaigns
• Excellent digital marketing knowledge (social, content, email, paid media)
• Experience using customer insight and data to drive decisions
• Strong commercial awareness and understanding of ROI and performance
• Excellent project management and organisational skills
• Creativity, initiative and the ability to present new ideas
• Experience managing budgets, agencies and multiple stakeholders

• creativity
• initiative
• stakeholder management
• multi-channel marketing
• digital marketing
• SEO

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