INFLUENCER MARKETING MANAGER

Overview

In this role you lead the UK & Ireland influencer strategy for Parfums Christian Dior, driving creator partnerships, content development, seeding, and measurement to boost brand visibility and business impact. You will collaborate with PR, Communications and Marketing to integrate influencer activity into campaigns and launches. A data-driven mindset and luxury beauty know-how are essential to craft high-impact activations. You will shape the influencer ecosystem and contribute to a world-class brand narrative.

Responsibilities

• Define and implement the annual local influencer strategy for UK & Ireland aligned with business priorities
• Integrate influencer activity into 360 campaigns and broaden marketing initiatives
• Collaborate with Media, E-commerce, and Marketing to amplify content and launches
• Manage annual influencer marketing budget and forecasting with the PR Director
• Support contracts, usage rights, and compliance with legal for UK advertising guidelines
• Oversee end-to-end talent discovery and management across all creator tiers
• Analyze demographics, engagement, and brand fit; maintain influencer database
• Develop relationships with local influencers, agencies, and creators
• Lead always-on influencer programs and key campaign activations with performance focus
• Conceptualize content with agencies or internal teams aligned to brand image
• Plan gifting and seeding strategies; organize influencer events in UK & Ireland
• Support planning and attendance at global events
• Own reporting and analysis of campaigns to drive insights and KPI development
• Define, track, and report on influencer KPIs including VIT and Engagement
• Build and maintain reporting dashboards

Key requirements

• 7+ years in Influencer Marketing or Advocacy
• Strong experience in beauty and luxury (a plus)
• Proficiency with data analytics platforms (e.g., Tribe, Traackr) is mandatory
• Experience managing influencer campaigns end-to-end
• Analytical mindset with KPI development ability
• Excellent English (written and spoken) and presentation skills
• Strong organizational, time-management and budget management skills
• Ability to engage with senior management and external stakeholders
• Creative and innovative thinker for storytelling
• Cross-functional and international collaboration experience is a plus
• Drive and resilience to deliver results

• Collaborative
• Analytical
• Persuasive
• Influencer data analytics platforms (Tribe, Traackr)
• Social monitoring platforms (plus)
• Campaign budgeting and forecasting

…