Lead Counsel, E-Commerce – EMEA Ops & Marketing

Overview

In this role you will lead TikTok’s Ops & Marketing legal team for the EMEA region, guiding cross-market commercial and regulatory matters. You’ll partner with stakeholders to enable compliant launches, partnerships, and campaigns across multiple markets. You will translate complex EU and national regulations into practical guidance that supports growth in a fast-paced, high-growth environment. This is a strategic legal leadership role with a clear impact on expanding TikTok’s e-commerce business while maintaining compliance. You will operate in London, collaborating with global teams to shape scalable contracting and risk assessment processes.

Responsibilities

• Lead the regional Ops & Marketing legal team across multiple EMEA markets (UK, Ireland, Italy, Spain, Germany, France, Czech Republic, Austria, Greece, Portugal, Hungary, Poland, Netherlands, Belgium) covering commercial and operational matters
• Draft, negotiate, and manage commercial agreements with merchants, creators, and advertisers; review disclosures, policies, and terms for regulatory compliance
• Drive market launches and expansion, localising contracts and policy frameworks and negotiating key accounts to support revenue growth
• Build scalable legal infrastructure, including self-service contracting resources and risk-focused playbooks
• Provide proactive regulatory guidance by translating EU and national rules into practical advice on initiatives like cross-border selling, IP and data strategies, pricing structures, and merchant programs

Key requirements

• UK or EU market legal qualification (strong academic background)
• Extensive experience advising e-commerce businesses in EMEA
• Deep knowledge of UK and EU digital platforms, retail, advertising, consumer protection, and IP law
• Experience drafting and negotiating commercial agreements across retail, creative, and advertising sectors
• Demonstrated leadership of legal teams and delivery of cross-jurisdiction projects in a high-growth setting
• Strong documentation, presentation, and communication skills; fluent in English
• Ability to manage multiple projects independently in a fast-paced environment

• strong leadership and ownership
• proactive problem solving
• ability to simplify complex legal concepts for business stakeholders
• regulatory compliance for digital platforms
• EU and UK consumer protection, advertising, and IP law
• contract negotiation and drafting for digital/e-commerce

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