Partnership Manager – Non Endemic and Agency

Overview

In this role you will own and grow a portfolio of advertisers, driving revenue and long-term investment through strategic partnerships in B&Q Media. You will collaborate with brands, agencies, and internal teams to craft multi-channel campaigns that deliver measurable outcomes. You’ll manage the sales pipeline in Salesforce, stay ahead of retail media trends, and represent the business in external partner engagements. This position sits at the intersection of sales, media strategy and relationship building, shaping opportunities that power growth for our stores and customers.

Pay / Benefits

• Flexible & Hybrid Working
• Career Growth & Development
• Competitive Reward Package
• Colleague Discounts
• Health & Wellbeing Support
• Time Away From Work

Responsibilities

• Own and grow a portfolio of agency, near-endemic and non-endemic advertisers to hit revenue targets
• Identify, prospect and convert new business; grow investment from existing advertisers and agency partners
• Build strategic account plans aligning advertiser objectives with B&Q Media’s audience and capabilities
• Develop and maintain relationships with brands, agencies and retail media teams as a trusted commercial partner
• Lead consultative sales conversations and create media solutions with measurable results
• Manage pipeline, forecasting and opportunity tracking through Salesforce to ensure target achievement
• Collaborate with agency partners and internal stakeholders to secure inclusion in media plans and unlock new revenue opportunities
• Work with Planning, Media Operations and Campaign teams to develop and deliver impactful multi-channel campaigns
• Use campaign insights and performance data to demonstrate value, renewals and long-term advertiser investment
• Stay ahead of retail media trends, competitor activity and advertiser needs to shape new opportunities and propositions
• Represent B&Q Media externally through agency meetings, industry events and key partner engagements

Key requirements

• Proven experience in Retail Media, media sales, digital advertising, strategic partnerships or similar commercial environment
• Good understanding of advertiser needs, agency media planning and buying processes; Retail Media knowledge is highly desirable
• Track record of meeting or exceeding sales targets through consultative, value-based selling and growing relationships
• Strong commercial acumen with experience developing proposals, negotiating and converting opportunities
• Ability to create account growth plans and manage a commercial pipeline with clear priorities and updates
• Experience using CRM tools, ideally Salesforce, to manage pipeline and forecasting
• Confident relationship-building, influencing and presentation skills across stakeholders
• Ability to use data and campaign results to shape recommendations and decision-making
• Proven success proactively winning new advertiser or agency business from prospecting to securing investment

• Relationship-building
• Influencing and presentation
• Collaborative mindset
• Salesforce
• CRM tools
• Data-driven campaign measurement

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