Senior Influencer Executive – Myprotein Japan

Overview

As Senior Influencer Executive for Myprotein Japan, you will own the influencer lifecycle from discovery to campaign optimization, driving brand awareness, engagement, and sales. You’ll manage a diverse YouTube, TikTok and Instagram portfolio against clear KPIs and budgets, collaborating with the marketing team to refine influencer utilization. You will build strong partner relationships, oversee onboarding, briefs, and content approvals, and report performance to global teams. This role offers scope to shape influencer strategy and contribute to THG’s Nutrition growth in Japan.

Responsibilities

• Research fitness, health, and nutrition influencer candidates
• Execute strategic outreach to meet monthly influencer acquisition targets
• Negotiate contracts and optimize within budget
• Manage onboarding processes including sample shipping and guidelines
• Build and maintain relationships with existing influencers
• Conduct regular check-ins to identify collaboration opportunities
• Coordinate briefs, timelines, and deliverables for campaigns
• Review and approve influencer content for brand alignment
• Register and update influencer data in internal systems
• Track performance metrics (engagement, reach, sales) and measure ROI
• Provide KPI and budget status reports in English to global teams
• Analyze data to identify top performers and optimization opportunities
• Monitor influencer risks to ensure brand safety
• Contribute to influencer utilization strategies with the marketing team
• Support portfolio optimization balancing star, mid-tier, and emerging influencers

Key requirements

• 3+ years in influencer or social media marketing
• Deep understanding of YouTube, TikTok, Instagram and Japan influencer ecosystem
• Knowledge of fitness, sports nutrition, health fields
• Proven relationship management and communication skills
• Strategic approach and negotiation skills for influencer acquisition
• Ability to execute tasks based on clear KPIs and budgets
• Native-level Japanese (required)
• Business-level English reporting skills (required)
• Data analysis and strategy development based on performance
• Risk management and problem-solving abilities
• Strong organizational skills to manage multiple projects

• relationship management
• communication
• negotiation
• performance measurement and ROI analysis
• budget management
• KPI reporting

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