Senior Manager Partner Marketing EMEA

Overview

In this role you drive the EMEA channel marketing and ISV partner strategy, shaping scalable programmes that generate revenue through partners. You’ll guide cross-functional teams to execute demand generation and MDF initiatives, while advising top ISVs on Build–Market–Sell motions. Your work directly impacts partner-sourced pipeline and regional growth, contributing to Zebra’s shift toward solutions-oriented GTM. You’ll collaborate closely with Sales, Demand Gen, and Product Marketing to deliver measurable outcomes.

Pay / Benefits

• 25 days of vacation
• Volunteer time off up to 32 hours per year
• Annual bonuses based on financial results
• Pension scheme with matched contribution up to 7%
• Private medical and dental cover
• Incentive compensation aiming at 15% of base pay

Responsibilities

• Own EMEA channel marketing contribution to pipeline with clear marketing-sourced and influenced revenue targets
• Lead the implementation and scaling of a differentiated, tiered channel marketing model across the EMEA partner base
• Design and execute joint demand generation activities, from bespoke campaigns for top-tier partners to programmatic campaigns with ROI expectations
• Manage MDF and co-marketing investment across the EMEA partner base with strategic allocation
• Provide leadership to Field Marketing Managers and Channel Marketing Managers for consistent in-market execution
• Own the marketing strategy for Zebra’s EMEA ISV programme end-to-end and guide ISV partners through Build–Market–Sell lifecycle
• Develop joint value propositions and messaging highlighting Zebra hardware/software with partners’ capabilities
• Build and manage joint business plans with priority ISVs aligning to shared commercial targets
• Align channel and ISV marketing activity to Zebra’s 2026 goals (Sales Out, Direct Sourced Pipeline, Marketing Influence)
• Collaborate with regional Sales, Vertical Specialists, and Demand Marketing to integrate channel activity into go-to-market motions
• Support the transition from hardware-centric to solutions-oriented GTM, reflecting evolving portfolio and partner enablement

Key requirements

• 10+ years in B2B marketing with partner, channel, or alliance marketing in technology
• Proven ownership of pipeline targets with demonstrable programmes, investments, and results
• Experience managing MDF or co-marketing budgets with ROI accountability at scale
• Direct experience with ISVs and software GTM motions (Build–Market–Sell lifecycle)
• Experience deploying differentiated, tiered partner engagement frameworks across a diverse partner base
• Cross-cultural experience across multiple EMEA markets

• Exceptional relationship and influence skills
• Strategic advisory mindset
• Self-starter with fast-paced execution capability
• Channel marketing leadership
• Demand generation strategy and execution
• MDF and co-marketing budget management

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