Growth Marketing Executive

Overview

In this role you will drive Treatwell’s user acquisition across 13 European markets, blending data, media buying, and creative strategy. You’ll scale performance campaigns with a focus on ROAS and CAC, collaborating with Brand, Design and Data teams to fuel growth. You’ll test and optimize across major platforms, localize creatives, and explore AI-enabled automation to streamline management. This is a dynamic, cross-functional role where your analyses and experiments directly shape growth trajectory and revenue.

Pay / Benefits

• 28-days holiday, plus bank holidays
• Monthly 40 Treatwell vouchers
• Benefits platform with cycle to work and discounts
• Growth funds for development
• Pension scheme and enhanced parental pay & leave
• Mental health support with Open-Up

Responsibilities

• Launch, manage and optimize paid social and paid search campaigns with a balance of creative impact and advanced bidding
• Develop and execute campaigns across Google, Meta, Snapchat, Pinterest, Apple Search Ads and TikTok, with audience, creative and messaging testing
• Collaborate with design/content teams to create localized, high-performing ad creatives; option for UGC
• Run ongoing A/B tests on copy, creative, targeting, and landing pages to improve conversions
• Manage large budgets and bidding strategies to maintain ROAS and CAC targets
• Analyze performance data, report insights, and provide recommendations to improve efficiency
• Stay ahead of trends; implement AI-driven automation to streamline campaign processes
• Collaborate with Brand, CRM, Data and Local Marketing for seamless growth initiatives

Key requirements

• 2+ years hands-on performance marketing experience, especially Meta + Google Ads
• Strong ability to interpret data and optimize strategy based on performance metrics
• Keen understanding of what makes high-converting ad creatives
• Strategic thinker with knowledge of audience targeting and growth marketing principles
• Excellent communicator able to present findings to marketing and non-marketing teams
• Proactive, results-driven self-starter capable of fast-paced experimentation
• Able to work in the London office 3x per week
• English native/fluent; other European languages a plus

• Strong communicator
• Proactive and results-driven
• Collaborative and cross-functional
• Meta Ads
• Google Ads
• Paid social and paid search

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