Brand Manager – International Markets

Overview

Ambitious Brand Manager to drive international growth for Premier Foods’ Breakfast and Desserts portfolio. Lead and shape expansion plans, from opportunity assessments to go-to-market execution, collaborating across Marketing, Insights, R&D, Manufacturing, Commercial and Operations. Drive launch activity in Europe, North America, Asia and Australia, with a focus on FUEL10K rollout and long-term global strategy. This role blends strategic thinking with hands-on delivery to influence senior leaders and scale brands internationally.

Pay / Benefits

• competitive salary and bonus
• up to 7.5% pension
• private medical insurance and life assurance
• hybrid working (50% home/50% office)
• Sharesave scheme
• additional holiday options

Responsibilities

• Assess market landscapes and identify where Breakfast brands can win internationally
• Develop clear where-to-play strategies and practical how-to-win plans for priority markets
• Design and deliver launch plans, guiding projects through the stage-gate process
• Collaborate with local market teams to support customer sell-in and ensure impactful brand landing
• Work with Insights to understand consumer needs, retailer dynamics and market opportunities
• Coordinate with R&D and Manufacturing to tailor products and propositions for each market
• Partner with Commercial and Operations to build viable routes to market and launch plans
• Contribute to senior management reviews from strategy and test-market through to rollout and delivery
• Turn consumer and retail data into clear recommendations, even with incomplete information

Key requirements

• Experience in an FMCG environment
• Broad brand management experience including proposition/pipeline development and in-market delivery
• Experience managing brands from strategy through execution
• Strong cross-functional project leadership skills
• Experience working with regional/global or international teams
• Clear communication and ability to influence senior stakeholders
• Strong commercial understanding including P&L, distribution models, routes to market
• Ability to analyse consumer and retail information and translate into action
• Hands-on approach and willingness to work in detail
• Comfort working virtually across different countries/time zones
• Ability to operate through ambiguity with sound judgement

• agile mindset
• energy and curiosity
• personal accountability
• P&L understanding
• market and consumer analysis
• brand strategy development

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