Product Marketing Manager, Metals

Overview

In this role you will shape the go-to-market for metals products within a global product marketing team. You’ll translate market needs into differentiated value propositions and lead launches, content creation, and campaigns that drive adoption and revenue. You will work closely with Product Management, Commercial, and Global Marketing to connect capabilities with customer workflows. This is an opportunity to build metals market expertise and influence cross-functional initiatives at scale. You will operate at the intersection of markets, data, technology, and customer experience to impact growth.

Pay / Benefits

• Health & Wellness
• Flexible Downtime
• Continuous Learning
• Invest in Your Future
• Family Friendly Perks
• Beyond the Basics

Responsibilities

• Positioning and messaging: develop differentiated, value-led propositions and tailor them to buyer personas and stages
• Go-to-market strategy: define GTM plans for Metals products, leveraging market and commercial insights
• Product launches: own the marketing workstream from audience definition to launch and post-launch optimization
• Content and sales enablement: create high-impact materials and equip Commercial teams with training and tools
• Digital, SEO and AI discoverability: own Metals webpages, improve digital journeys and discoverability
• Measurement and optimisation: establish KPIs and analyse performance to drive improvements
• Cross-functional leadership: partner with Product Management, Commercial, Research and Global Marketing

Key requirements

• Proven experience in Product Marketing or B2B Marketing
• Strong ability to articulate complex ideas into clear customer stories
• Knowledge of product positioning, value propositions and GTM strategy
• Strategic and analytical thinker with strong problem-solving skills
• Excellent stakeholder management and ability to influence across functions
• Customer-focused with ability to understand personas and workflows
• Strong project management and organizational skills with attention to detail
• Comfort with using AI and emerging technologies to improve marketing effectiveness
• Understanding of modern B2B marketing channels and tactics
• Degree in Business, Marketing or a related discipline, or equivalent experience (or unknown)

• Collaborative mindset
• Curiosity and willingness to learn new markets
• Customer-centric storytelling
• Go-to-market planning
• Content creation for sales enablement
• SEO and digital discovery (including AI-search considerations)

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