Licensing Manager, Consumer Products EMEA

Overview

In this role you lead the UK licensing strategy and execution for Netflix’s consumer products, while shaping the broader EMEA fashion licensing approach. You will build strategic licensee relationships, translate global strategies into local plans, and drive growth across Softlines and related categories. You collaborate with cross-functional partners to support launches and promotions, delivering scalable programmes and measurable commercial impact. This is a chance to influence how Netflix’s IP is realized in fashion and lifestyle across the UK and EMEA.

Responsibilities

• Lead the UK licensing strategy and execution across key categories, partners and franchises.
• Shape the EMEA fashion licensing strategy and develop scalable regional approaches.
• Identify new licensing opportunities across categories, partners and channels to drive growth.
• Build and manage strategic licensee relationships with joint business plans and go-to-market strategies.
• Drive commercial performance through forecasts, business plans, portfolio performance and data-informed decisions.
• Translate global franchise strategies into locally relevant licensing plans for UK market needs.
• Lead go-to-market planning with licensees, retail, marketing and country teams for product launches and promotions.
• Lead cross-functional initiatives, aligning stakeholders and driving programmes from strategy to execution.

Key requirements

• Experience in licensing, consumer products, retail or entertainment with ownership of commercial partnerships or portfolios.
• Strong Softlines expertise (apparel, accessories, footwear, bags, home textiles) and licensing/retail dynamics.
• Solid understanding of the UK licensing and retail landscape and experience with licensees/retailers/agencies.
• Track record of developing licensing or consumer products strategies that deliver growth.
• Commercial judgement with forecasting, business planning, performance tracking and prioritisation.
• Ability to manage external partners and collaborate across functions and markets.
• Analytical skills using market and consumer insights to guide decisions.
• Effective communication and presentation skills to influence stakeholders internally and externally.
• Experience translating IP into consumer products, particularly Softlines and lifestyle categories.
• Ability to identify opportunities and improve ways of working.
• Understanding of entertainment, fashion, brands and how fans engage with Netflix IP.

• strong communication
• stakeholder influence
• analytical mindset
• licensing
• product development
• retail dynamics

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