Product Marketing Manager, Travel & Entertainment – London

Overview

In this role you will own the go-to-market strategy for TikTok’s advertising solutions with a vertical focus. You will partner with in-market Sales, HQ Product, and cross-functional teams to drive product education, adoption, and revenue growth. You’ll translate market signals into scalable plans, run in-market activations, and influence roadmap discussions to unlock vertical-specific opportunities. This role sits in RPCS and supports fast growth with data-driven decision making and cross-team collaboration.

Responsibilities

• Own go-to-market strategy and adoption for TikTok’s advertising solutions with a vertical focus
• Design and execute in-market activations and programs to accelerate product adoption and revenue growth
• Identify opportunities to simplify, scale, and strengthen GTM execution across markets
• Partner with Sales to deeply understand client pain points, vertical needs, and business objectives
• Collaborate with Sales, Product, PMMs, and other XFN partners to develop vertical strategies, narratives, solution packages, and product recommendations
• Synthesize market insights and influence roadmap discussions with regional and global teams
• Develop and drive a sales education strategy to raise product knowledge
• Lead pilots, tests, and innovation programs to expand adoption and inform future product strategy
• Establish and scale best practices to improve operational excellence across Sales
• Guide teams on leveraging TikTok’s solutions to drive vertical growth and expansion opportunities
• Lead experimentation and new initiatives to open up incremental revenue streams
• Measure success through vertical-first solution adoption, quality of insights, and scaled learnings

Key requirements

• 4+ years in product marketing or client solutions within digital advertising, tech, or media
• Strong ability to translate data into insights, identify opportunities, and inform strategic decisions
• Proven ability to simplify, focus, and prioritise GTM efforts for maximum business impact
• Excellent storytelling, presentation, and stakeholder management skills
• Experience driving alignment across Sales, Product, Operations, and Strategy in complex, fast-moving environments
• Track record of delivering against ambitious performance goals
• Passion for navigating complexity and influencing Sales, XFN partners, HQ teams, and clients

• excellent storytelling
• stakeholder management
• self-motivation
• digital advertising experience
• product marketing or client solutions
• data translation into insights

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