Paid Media Manager

Overview

In this role you will support and help shape the digital media strategy for PerfectDraft, working in a small but growing digital team. You will run hands-on campaigns across major platforms, contribute strategic thinking, and explore new channels. You’ll collaborate with cross-functional stakeholders to drive growth in our Direct-to-Consumer eCommerce initiatives. This is an opportunity to impact multi-channel activation for iconic beer brands within a global business.

Pay / Benefits

• 25 holidays per year + bank holidays
• pension (up to 8% employer contribution)
• private medical insurance
• dental insurance
• gym discounts
• Employee Assistance Programme

Responsibilities

• Execute digital campaigns across Meta, Google, and Snapchat including setup, targeting, creative, copy and budget planning
• Contribute to the digital strategy and advise on channel utilization within wider campaigns
• Monitor campaigns and analyze trends to inform the strategy
• Own multiple digital marketing channels: PPC, Paid Social, Display with setup, optimization and reporting
• Set up and manage PPC campaigns (AdWords, Bing, Feeds, Merchant Center, Shopping)
• Coordinate creative requests and leverage campaign performance to improve creative output
• Identify new marketing opportunities to drive KPIs

Key requirements

• proven track record in digital marketing (in-house or agency)
• understanding of e-commerce and digital customer journey
• comfortable with AdWords and Meta Ads; eagerness to learn new tools
• experience in creative content writing
• ability to prioritise workload and work with stakeholders
• significant experience in a Digital Marketing role
• knowledge of beer is beneficial
• confident in presenting new ideas to business owners

• prioritisation
• stakeholder management
• presentation and communication
• AdWords
• Meta Ads
• Paid Social

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