Senior Digital Marketing Executive

San Carloarehiring a Digital Marketing Lead!

Our story:

The Distefanofamily, spanning two generations, started San Carlo over 30 years ago and seenit grow to twenty-five authentic Italian restaurants across the UK – fromCovent Garden, Piccadilly and Knightsbridge in London to Bristol, Leicester,Liverpool, Leeds, Cheshire and Manchester and with a growing number overseas –Including Kuwait, Bangkok, Dubai, and Miami, with additional restaurantopenings planned as San Carlo continues to expand globally.

ColleagueBenefits:

• Free Meals on Duty– Delicious, healthymeals, all free
• 50% Staff Discount– For you and yourfriends and family, in any of our restaurants around the UK
• Refer a Friend– Bring your friends andearn up to £1,000 per person
• Elevate Training Academy– Commitmentto training and continuing professional development with our San Carlotraining app
• Volunteering Days– Give back withdedicated volunteering days, making a positive impact in your community
• Squadra App– Offering you discountsand rewards with thousands of companies worldwide
• Legal and Financial Advice– Free legaland financial advice for you and your family
• San Carlo Awards– Our annual San CarloAwards, dedicated to celebrating the incredible talent and hard work ofour colleagues
• Best in Class Pension– San Carlo arepartnered with an industry-leading pension provider, ensuring your hardwork today supports your tomorrow

KeyResponsibilities:

• Own the group CRM strategy, coordinating campaignsacross all San Carlo brands and restaurants and managing CRM agency andtechnology partners
• Develop customer segmentation and automatedjourneys (acquisition, welcome, retention and re-engagement), and grow thequality and value of the customer database in line with UK GDPR and PECR
• Lead the PPC/search agency relationship, settingbriefs, objectives, budgets and KPIs, and challenging performance onspend, conversion, bookings and return
• Ensure paid search supports both always-onrestaurant demand and specific campaigns or openings, coordinating thelanding pages and offers needed to improve results
• Manage the SEO agency and organic search strategy,ensuring each restaurant and brand is optimised for relevant local andnational searches
• Develop keyword priorities and use SEO insight toidentify content opportunities across restaurant pages, landing pages andthe blog
• Take day-to-day marketing ownership of San Carlo’sportfolio of websites, managing web development and design partners andcoordinating content updates, launches and testing
• Continually review the guest journey from discoveryto booking, identifying opportunities to improve UX, conversion and SEOperformance
• Oversee restaurant business listings, particularlyGoogle Business Profile, keeping addresses, opening hours, menus, bookinglinks and imagery accurate and consistent, including seasonal andtemporary closure updates
• Own the website content calendar, briefing SEO-ledand brand-led blog content that balances our premium brand positioningwith search requirements
• Act as the primary day-to-day contact for alldigital, SEO, PPC, CRM and website partners, producing clear briefs withdefined objectives, deliverables, budgets and deadlines
• Run regular agency performance reviews, challengerecommendations, monitor scopes, retainers and additional costs, and holdpartners accountable for agreed actions
• Ensure agencies work together rather than in silos,sharing learnings across channels and turning wider San Carlo marketingcampaigns into coordinated digital activity
• Own the digital reporting framework coveringtraffic, booking conversions, organic visibility, PPC and CRM performance,local search and results by restaurant, brand and campaign
• Interpret performance data and recommend clear nextsteps to drive bookings, guest acquisition, retention and revenue

RequiredQualifications & Experience:

• Strong digital marketing experience, ideally withinhospitality, restaurants, hotels, luxury, retail or another multi-siteconsumer brand
• Demonstrable experience managing digital agenciesand external partners
• Strong understanding of CRM and customer lifecyclemarketing
• Good working knowledge of PPC and paid search
• Strong understanding of technical, on-page andlocal SEO
• Experience managing websites, web developmentprojects and digital content
• Strong understanding of Google Business Profile andlocal search
• Comfortable using analytics and performance data tomake commercial recommendations
• Excellent project management skills, with theability to manage multiple brands, restaurants, campaigns and agenciessimultaneously
• Commercially minded and focused on turning digitalactivity into measurable customer action

Compensation: Competitive salary

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