New Car Sales Manager

Company: Octane Recruitment
Apply for the New Car Sales Manager
Location: Birmingham
Job Description:

New Car Sales Manager

Location: Birmingham

Salary: £36,000 + Bonus OTE £57600 Company Car Scheme

Job Type: Permanent, Full Time

Working Hours: Monday – Friday 8.30 am – 6pm . Saturday 8.30am – 5:30pm, every other Sunday 10am – 4pm. Day off in the week

We are recruiting for an experienced New Car Sales Manager to join a successful and established main dealership in Birmingham. This is an excellent opportunity for an ambitious automotive sales professional to take responsibility for a busy new car sales department, leading and developing the sales team while driving performance, profitability and exceptional customer service.

Benefits

  • Competitive basic salary and performance-related bonus
  • Excellent Company Car Scheme, with access to up to two vehicles including insurance, servicing, breakdown and tyre cover
  • Employer pension contribution up to 7%
  • Private medical insurance and Health Cash Plan
  • 22 days’ holiday, increasing to 26 days with service, plus bank holidays
  • Enhanced maternity, paternity and adoption benefits
  • Employee discount portal with 500+ offers and discounts
  • Discounts on vehicles, servicing, MOTs, parts, bodyshop and tyres
  • Personal accident insurance and Employee Assistance Programme
  • Excellent manufacturer training, e-learning and ongoing professional development
  • Paid sick leave following successful completion of probation

Why Work for Us?

This is a fantastic opportunity for a New Car Sales Manager who wants to work within a high-performing main dealer environment with the backing of a major automotive group.

You’ll have the opportunity to genuinely lead your department rather than simply manage numbers. You’ll coach and develop Sales Executives, run engaging daily sales meetings, drive lead conversion and ensure every customer receives a first-class experience.

There is also a strong commercial element to the position, giving you responsibility for departmental performance, profitability, stock, forecasts and new vehicle registrations.

New Car Sales Manager Role

As New Car Sales Manager, your responsibilities will include:

  • Lead, motivate, coach and develop the new car sales team
  • Run effective morning sales meetings and set clear daily objectives
  • Monitor individual and departmental KPIs, sales targets and customer satisfaction
  • Conduct regular one-to-one meetings and performance reviews
  • Ensure all showroom and digital enquiries are followed up quickly and effectively
  • Support Sales Executives with negotiations and closing sales
  • Maintain excellent standards of customer service throughout the sales journey
  • Manage departmental budgets, profitability and P&L performance
  • Produce and maintain sales, registration and financial forecasts
  • Manage new vehicle stock availability and source vehicles for customer orders
  • Monitor vehicle deliveries and registration activity
  • Work closely with senior management and manufacturer representatives
  • Recruit, onboard, train and develop new members of the sales team
  • Ensure departmental administration is accurate and completed within required deadlines

Requirements

To be considered for this position, you will ideally have:

  • Previous experience as a New Car Sales Manager, Sales Manager or Business Manager within the motor trade
  • Proven experience managing and developing an automotive sales team
  • Strong track record of achieving sales, profit and KPI targets
  • Excellent coaching, leadership and people-management skills
  • Strong understanding of automotive finance and the new vehicle sales process
  • Commercial awareness with experience monitoring profitability and departmental performance
  • Confident handling digital, telephone and showroom enquiries
  • Excellent communication, organisation and planning skills
  • A genuine passion for delivering outstanding customer service
  • Full UK driving licence

This is an excellent opportunity for an experienced New Car Sales Manager looking to join a major automotive dealer group offering an excellent benefits package, company vehicle scheme and genuine long-term career development.

WOVT

31418

Billy Olivier

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Posted: October 27th, 2026