Do Health is a mobile-first preventative health product, co-founded by Dr Rangan Chatterjee and built as an independent startup inside Voy – one of the UK’s fastest-growing digital health companies (~2x YoY growth, over 1 million members across the UK, Germany and Brazil), already working across men’s health, metabolic health, menopause, hormonal health, TRT and dermatology. Do Health is Voy’s next chapter: the first product built not to treat illness, but to prevent it. We test people’s blood regularly, track how it changes over time, and turn results into a personalised programme across four pillars – Eat, Move, Sleep, Relax – that helps someone make small changes they can actually keep.
What You’ll Do
- Own the commercial P&L model, creating different monetisation strategies that fund and flywheel the next phase of growth.
- Build and execute the growth roadmap from scratch. You’ll identify the highest-leverage channels, sequence your bets, and evolve the strategy as you learn.
- Move fast and run high-velocity experiments across paid, organic, and owned channels. You combine qualitative signals with quantitative data.
- Engineer viral and organic loops, including referral mechanics, content flywheels, community-driven growth. You’re always looking for ways to compound growth through efficient channels to support your overall growth roadmap.
- Obsess over the customer. You’ll work closely with the product team to sharpen the value proposition, refine messaging, and deepen product-market fit as the user base expands into new segments.
- Shape the brand, partnering with Voy’s brand team to build a consumer product that earns trust and stands out in the market.
Who You Are
- You’ve built something from 0 to 1 before, and scaled it. Whether as a founder, a founding team member, or an early growth hire, you’ve been accountable for taking a product from nothing to meaningful traction.
- You’re a strategist who executes. You can see the big picture, and execute fast to move things forward, without waiting for permission or a perfect team around you.
- You thrive in speed and ambiguity. You’re energised by fast-moving environments where priorities shift and you have to figure things out on the fly. You prioritise ruthlessly for highest leverage initiatives.
- You’re analytical and data driven. You go deep into the data to support decision making, understanding what is driving the user behaviour and why. You’re comfortable being wrong and correcting fast.
- You understand growth mechanics deeply. Paid, organic, viral, content loops. You know how channels actually work, how they compound, and also synergise.
- You care about health. Healthcare or wellness experience is a plus, but what matters most is that you’re genuinely curious about how preventative health can change lives.
Why this role is special
This is not a theoretical strategy role, it’s for builders who want to launch, learn, and scale. With real P&L ownership and a direct line to impact. You’ll be building a brand that partners with one of the most trusted names in UK health, inside a company that’s already proven it can scale consumer health products. If you’re excited about growing from scratch, wearing multiple hats, and being the driving force behind a new business, this role gives you the platform, ownership, and support to do it.
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