Senior Research Manager – Shopper Insight | Hertfordshire (M25, Hybrid) | Up to £67,000 + 5k car allowance
What actually makes a shopper choose one brand over another — and could you be the person who tells that story to the industry?
I’m searching for a Senior Research Manager – Shopper Insight for one of the most respected insight, foresight and learning organisations in UK food and grocery. This is a rare opening: a senior, high-visibility role for someone who wants real ownership of an insight agenda — not just a seat delivering against someone else’s.
Why this one’s different:
This isn’t a back-office research role. You’ll be the person retailers and FMCG brands turn to for the “why” behind shopper behaviour — shaping methodology, presenting to senior stakeholders, and building a reputation as a genuine industry voice.
What you’ll own:
- A full shopper research programme — methodology through to delivery, your call
- Thought-leading reports and insight that actually move client thinking
- Senior client relationships — advisory boards, webinars, deep dives
- A blend of quant, qual and emerging AI-driven approaches
- Line management of a Shopper Analyst — genuine people leadership
What you’ll bring:
- Senior-level insight or research experience with real industry credibility
- Retailer or client-side experience (think Tesco, Waitrose, or similar) — highly desirable
- A methodology-led mindset — social listening, communities, conjoint, and beyond
- Confidence in the data yourself, not just presenting someone else’s analysis
- Storytelling that shapes opinion, not just reports it
- Advanced Excel and PowerPoint skills
What’s in it for you:
- £5,000 car allowance (cash option available)
- 12.5% pension (5% employee contribution)
- Hybrid — 2 days/week in the office
- 28 days annual leave + bank holidays, with holiday flex
- Early finish Fridays
- Private medical insurance, life assurance and a genuine wellbeing offering
- Support for professional qualifications and continued learning
If you’re ready to trade “delivering insight” for shaping the agenda, I’d love a confidential conversation .
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