Overview
As Marketing Performance and Operations Manager, you will build and lead regional marketing data capability across EMEAI, enabling reliable insights into how marketing activity drives pipeline and revenue. You will map data structures, reconcile silos, and implement repeatable reporting to support decision-making. You’ll own a regional improvement agenda, delivering practical data solutions and trusted measures for marketing performance. This is a hands-on, cross-functional role that shapes how data informs commercial outcomes in a complex B2B environment.
Responsibilities
- Build and maintain reliable data models, reporting processes and dashboards
- Own a substantial improvement agenda and deliver the technical work
- Reconcile CRM, marketing, digital, event, partner and finance data
- Define trusted measures for pipeline, conversion, attribution, spend and return
- Turn analysis into clear recommendations for marketing and commercial leaders
- Lead the regional marketing operations roadmap
Key requirements
- Experience in marketing operations, commercial analytics or revenue operations within a complex B2B organisation
- Track record of creating useful insight from fragmented and inconsistent data
- Practical knowledge of CRM, marketing automation, APIs and data transformation
- Strong hands-on SQL, relational data modelling and BI capability
- Commercial judgement, curiosity and the confidence to challenge assumptions constructively
- commercial acumen
- curiosity
- ability to challenge assumptions constructively
- SQL
- relational data modelling
- BI
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