Marketing Project Manager

Overview

As a Project Manager in Marketing, you lead multi-channel initiatives from planning to delivery, ensuring timelines, budgets, and KPIs are met. You work across cross‑functional teams and agencies to secure smooth execution and align activities with global guidelines. You support customer‑facing teams and drive measurable impact on customer value and commercial results. This role offers the chance to shape marketing programs within a global fashion group focused on inclusive, sustainable solutions.

Pay / Benefits

• staff discount card across H&M Group brands
• H&M Incentive Program – HIP
• flexible working policy: remote one day per week
• extensive development opportunities
• global exposure
• inclusive culture

Responsibilities

• Coordinate cross-functional teams to drive a seamless customer journey
• Lead and deliver marketing projects, meeting goals, timelines, and deliverables
• Plan, execute, and monitor projects with clear objectives, timelines, budgets, and milestones
• Manage initiatives such as store openings/closures, omni-channel campaigns, and global tests
• Validate briefs and scopes for strategic alignment
• Set and report project KPIs to show impact on customer value and results
• Oversee budgets, review invoices, ensure financial accountability
• Collaborate with global CRM & Loyalty to align local activities with global guidelines
• Act as POC for Customer Service and Store teams for day-to-day support
• Source and manage external creative partners/agencies
• Coordinate with commercial and Owned Media teams on local loyalty programs and rewards
• Manage contracts and processes with agencies to ensure high-quality delivery
• Coordinate with external vendors and internal partners for seamless touchpoint execution

Key requirements

• Extensive experience or a degree in Communication, Marketing, or related fields
• Proven ability to manage multiple projects in digital and traditional channels
• Strong leadership and stakeholder management skills
• Analytical and results-driven with KPI-focused impact tracking
• Proficient in MS Office (Outlook, Excel, PowerPoint)
• Experience in project management within marketing or communications
• Experience in managing agencies and creative talent

• leadership
• stakeholder management
• analytical thinking
• project management
• KPI tracking and analytics
• agency and vendor management

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