Paid Social Specialist

Overview

In this role you will plan, execute and optimise paid social campaigns to drive brand and performance outcomes. You will collaborate with content creators and platform partners to deliver on-brand creatives and measurable KPIs. Working within the UK&I Marketing team, you’ll analyse results, report insights, and stay ahead of social trends to fuel testing opportunities. This is a hybrid role based in Luton, offering cross-market collaboration within a global business and a strong focus on growth and impact.

Pay / Benefits

• attractive salary
• generous holiday allowance
• pension scheme
• travel discounts
• flexible working
• Learning Hub

Responsibilities

• Plan, execute and optimise paid social campaigns across platforms with clear rationale and KPIs
• Manage day-to-day operations: targeting, budgeting, scheduling and delivery coordination
• Collaborate with content team and partners to create on-brand, resonant creatives
• Monitor performance, analyse data, run tests and identify opportunities for improvement
• Deliver regular performance reports and maintain stakeholder/partner relationships
• Stay updated on social trends, platforms, and new features to enable innovative testing

Key requirements

• Proven experience in brand awareness and performance marketing on social media
• Strong campaign planning, execution and optimisation track record
• Comprehensive knowledge of social platforms, formats, targeting options, and best practices
• Proficiency with Facebook Ads Manager, TikTok Ads Manager and Pinterest Ads Manager
• Excellent analytical skills; proficient in Excel and translating data into insights
• Creative mindset with customer focus and strong attention to detail

• collaboration
• data-driven mindset
• clear communication
• Facebook Ads Manager
• TikTok Ads Manager
• Pinterest Ads Manager

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