Head of Category & Pricing

Overview

You will lead pricing and category strategies to drive revenue growth for global attractions. In this role, you partner with Marketing, Trade and Consumer propositions to optimize ticketing and promote value across channels. You’ll combine analytics with commercial thinking to maximise yield and long-term customer value in a fast-paced environment. This position offers impact on a global scale with a strong customer-first focus and cross-functional collaboration.

Pay / Benefits

• competitive annual salary
• 33 days holiday (including bank holidays)
• Merlin Annual Passes – 6 per year
• Merlin Magic Pass – 20 free tickets, rising to 40
• company bonus
• private pension scheme

Responsibilities

• Shape and optimise the global Product, Pricing and Promotions strategy
• Develop channel pricing strategies across direct and indirect sales channels
• Create promotional frameworks to maximise yield and long-term customer value
• Collaborate with Marketing, Trade and Consumer Proposition teams to identify opportunities and implement best practices
• Lead analytical decision-making to drive measurable commercial outcomes while maintaining customer focus

Key requirements

• Bachelor’s degree in Statistics, Mathematics, Engineering, Business, Economics, Data Science or related quantitative field
• Minimum of five years’ experience in pricing, consultancy or revenue management
• Proven leadership experience with ability to build and develop high-performing teams
• Strong analytical capability and understanding of business performance drivers
• Excellent stakeholder management and communication skills, including presenting to senior leaders
• Strong commercial acumen and ability to build trusted cross-business relationships

• stakeholder management
• communication
• leadership
• pricing strategy
• revenue management
• dynamic pricing

…