Senior CRM Lead: Build SMS Channel & Scale 1.2M Profiles

My 1st Years Ltd. in Northampton is seeking a hands-on Technical CRM Lead to own Klaviyo flows, segmentation, and the new SMS channel. You will mentor two junior Executives and report to the Head of CRM, delivering high-ownership strategies with clear commercial targets.

This hybrid role sits at real scale, backing £2.2m in annual CRM revenue for a 1.2m-profile business, with senior support and autonomy from week one.

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