Business Development Manager

Company: SER
Apply for the Business Development Manager
Location: Lancashire
Job Description:

Overview

In this role you will drive new business and expand our presence in the UK for a standalone hydraulic components supplier. You will nurture relationships with decision-makers, visit customers, and convert opportunities into profitable sales, aiming to grow share of spend across target markets. You’ll work with cross-functional teams on campaigns and product launches to fuel sustainable growth. This is a field-based role with a clear impact on revenue and market presence.

Pay / Benefits

  • Salary 35,000 with OTE 55,000
  • 25 days annual leave + Bank Holidays
  • Car
  • Phone
  • Laptop
  • Company pension

Responsibilities

  • Identify and develop new customers across target UK markets
  • Prospect via telephone, email, LinkedIn, networking and industry events
  • Arrange and conduct customer and prospect visits across the UK
  • Understand hydraulic requirements and identify suitable solutions
  • Reactivate dormant and declining customer accounts
  • Develop existing accounts and increase share of customer spend
  • Identify competitor products and opportunities
  • Introduce additional product ranges to customers
  • Maintain an accurate CRM and active sales pipeline
  • Work with internal sales team to convert opportunities into orders
  • Develop long-term relationships with customers
  • Manage commercial opportunities with focus on profitable growth, margin and pricing

Key requirements

  • Proactive and confident in generating new business
  • Strong engineering knowledge of hydraulics (pumps, motors, filters, valves, cylinders)
  • Comfortable with cold calling and prospecting
  • Confident in face-to-face customer meetings
  • Strong at building long-term customer relationships
  • Commercially aware with focus on profitable growth
  • Organised with CRM and pipeline management
  • Able to understand customer requirements and identify opportunities
  • Self-motivated with UK-wide territory management
  • Experience in hydraulics industry advantageous
  • Proactive mindset
  • Confident communicator
  • Relationship builder
  • Hydraulic systems knowledge (pumps, motors, filters, valves, cylinders)
  • Customer relationship management (CRM) and pipeline management
  • Selling technical products or solutions

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Posted: October 10th, 2026