Remote Senior Lifecycle CRM Lead – Retention & Growth

M-KOPA is seeking a Senior CRM Manager to design and scale lifecycle marketing systems that drive retention, upsell and customer lifetime value for millions of everyday earners across Africa.

Build lifecycle CRM from the ground up for four markets (Kenya, Nigeria, Uganda, Ghana), owning automated journeys in Braze, CleverTap, MoEngage and similar tools; measure CLV growth and retention, with opportunities to explore gamification and loyalty mechanics for higher engagement.

#J-18808-Ljbffr…