Sales and Retention Manager

Overview

In this Sales & Retention Manager role, you drive membership growth, engagement, and club profitability in collaboration with the General Manager and leadership team. You lead the fundamentals of the sales process, coach staff, and create member-focused initiatives across campaigns and events. You build local partnerships and cultivate a high-performance culture focused on exceptional member experiences and sustainable club success.

Pay / Benefits

• Free Everlast Gyms membership
• 20% colleague discount across Frasers Group brands
• Fearless 1000 Bonus Scheme
• Recognition awards
• Funded qualifications (Level 3 and Level 5)
• Ongoing sales, leadership and fitness product training

Responsibilities

• Lead the club’s sales performance and implement the FUNDAMENTALS sales process
• Coach and develop colleagues to maximise sales conversion
• Drive membership sales via lead management and member engagement
• Monitor KPIs and execute action plans to hit targets
• Deliver regular sales updates to the leadership team
• Grow revenue across memberships, fitness products, and secondary spend
• Create and run member retention initiatives and campaigns
• Develop lead generation activities inside and outside the club
• Foster local partnerships and community engagement to boost growth
• Support club operations and compliance with company standards

Key requirements

• Experience in sales, membership, retail, hospitality or customer-focused leadership
• Proven ability to influence performance and achieve commercial targets
• Strong leadership and coaching skills
• Excellent communication and relationship-building abilities
• Commercial mindset with ability to work with KPIs and performance data
• Passion for delivering exceptional customer experiences
• Positive, resilient and solutions-focused approach
• Flexibility to work evenings, weekends and Bank Holidays

• leadership
• communication
• relationship-building
• lead management
• KPI analysis
• retention strategies

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