Contract
Part time permanent, 3 or 4 days per week.
About The Role
We are looking for a skilled, creative, enthusiastic marketer, with proven digital marketing experience, to take the Trust’s marketing and communications to the next level. The Sharpham Trust is a registered charity caring for the historic Grade 1 listed Sharpham House and Estate on the banks of the River Dart near Totnes. We connect over 3,000 people annually with nature and foster mindfulness and well‑being through retreats, mindfulness courses, public events, outdoor learning and the arts.
About You
This is a role for someone who can see the bigger picture and is able to prioritise the best use of our resources by creating effective strategies to target, engage and develop specific audiences. You will need confidence in the digital realm, an understanding of proven digital marketing techniques and experience using customer data to tailor marketing priorities. Excellent communication skills, the ability to work independently and as part of a collaborative team, and a passion for communicating with people are essential.
Key Responsibilities
Audience Development
- Identify current and new retreat audiences and develop customer journeys from initial contact through to repeat bookings.
- Utilise the Trust’s CRM (Zoho) to segment and prioritise customers and report on audiences for marketing planning.
- Translate the above into an annual M&C Plan, with KPIs and budgets, prioritising the Retreat programme and external hires.
- Steward and develop the Trust brand across different locations, activities, events and media.
- Develop marketing partnerships and promotions with like‑minded organisations and influencers (PR).
Data
- Gather, visualise and present actionable data in reports, including digital data via Google Analytics.
- Set, monitor and report on KPIs such as audience engagement, website performance, user perceptions and feedback.
- Be responsible for GDPR and data privacy.
Communications
- Oversee all Trust communications with the Communications Officer to ensure consistency and prioritisation – public/media relations, print, advertising, website, e‑newsletters, social media content & dialogue.
- Increase e‑newsletter subscriber numbers and booking conversions.
- Liaise with management colleagues, Trustees and other staff on strategy delivery.
- Report to and participate in fortnightly Management Team meetings and quarterly Programme Group meetings.
Digital Marketing
- Oversee the wider digital strategy integrating website, SEO, social media, content marketing calendar and conversion optimisation.
- Oversee the Trust’s website, working with an external company.
- Oversee and report on SEO and website analytics through an external consultant.
- Develop digital advertising linked to audience priorities.
- Monitor and report on the effectiveness of digital activity and spend.
Financials
- Propose and agree forecasts and budget with the Trust Director.
- Manage and track expenditure and income, achieving target returns and maximising spend impact.
Line Management
- Line‑manage the Communications Officer, jointly prioritising work and supporting professional development.
- Manage the digital consultant and other external specialists as required.
Person Specification
Qualifications
- Education to degree level or equivalent experience.
- Marketing‑related qualifications and courses.
- Digital‑related qualifications.
Experience
- At least three years of relevant marketing/digital marketing/communications experience.
- Budget management experience.
- Brand management and development of marketing strategies or plans.
- Experience developing PR opportunities.
- Experience in an audience‑experience focused setting.
- Personal mindfulness practice or attendance at mindfulness retreats.
- Line‑management experience.
Skills and Knowledge
- Audience development strategies.
- Digital marketing – digital advertising, social media, email.
- Customer Relationship Management systems.
- Data analysis.
- Excellent communication and interpersonal skills.
- Excellent planning, organisational and administrative skills.
- Strong ICT skills including website CMS.
- Copywriting and storytelling.
- Good working knowledge of other relevant software.
Attributes & Competencies
- Commitment to diversity and equality.
- Ability to cope under pressure and meet tight deadlines.
- Imaginative and creative.
- Confident and friendly disposition.
- Good attention to detail.
- Team‑worker – ability to develop and retain good relationships.
Working Hours
The minimum hours are 22.5 (3 days per week) and the maximum are 30 (4 days per week). The role is not fully remote; a minimum of one day on site per week is preferred.
Equal Opportunities
The Sharpham Trust is an equal opportunities employer. We recognise that celebrating diversity and difference is at the core of creating healthy workplaces and we are committed to building a team that represents a variety of backgrounds and perspectives.
#J-18808-Ljbffr…