SALES MANAGER (M/F/D)

Company: sera Group
Apply for the SALES MANAGER (M/F/D)
Location: Burton upon Trent
Job Description:

Overview

sera Group is a traditional medium-sized group of companies with over 300 colleagues at 6 locations in Germany and abroad. We are pushing international growth and our transformation into a modern, value-oriented and people-oriented company with a flat hierarchy and a culture of trust and short decision-making processes. We inspire our customers worldwide with our innovative products and services and create added value for people and the environment.

Responsibilities

  • After onboarding and training, you will take responsibility for the UK sales team.
  • Introduce sera and its dosing pump products to new potential customers.
  • Focus on water treatment applications in industries such as Food&Beverage and Power.
  • Maintain strong relationships with the existing customer base.
  • Negotiate commercial terms for orders.
  • Regularly interact with project engineers, sales engineers, field service technicians, and buyers.
  • Lead and motivate a young, self-driven sales team; provide strong team leadership and support team members in achieving their goals.
  • Develop strategies to grow the UK business and achieve future targets.
  • Responsible for annual budget planning and reporting, and customer and sales area planning.
  • Collaborate closely with the Headquarter sales team and executive management in Germany.

Requirements

  • Experienced Sales Engineer / Field Sales Executive / Area Sales Manager / Sales Manager or similar with a sales track record for engineering products in a B2B environment.
  • Experienced with pump systems and chemical dosing pumps (preferable but not mandatory) including related ancillary equipment or as a packaged solution.
  • First experience to lead and motivate a small sales team is desirable.
  • Self-driven and highly motivated individual with a business developer mentality who likes to approach new contacts, companies and applications.
  • Intrinsic entrepreneurial drive to steadily grow the local business opportunities.
  • Fundamental interest in technical processes to understand the applications of our clients and to be able to advise on the best solution. Ideally you are a graduate Engineer, but any other candidate will also be considered with a proven track record on sales of engineering products.
  • Good organisational skills to keep the focus of the team on the targets you have set.
  • You are a team-player and a confident communicator.
  • Willingness to travel within the UK and Ireland several days per week to visit customers and occasionally abroad to the headquarter in Germany for meetings.
  • Microsoft Office skills mandatory; experience with CRM and ERP systems favourable.

Benefits

  • An opportunity to grow within a supportive and innovative team.
  • A competitive salary, aligned with industry standards.
  • Career progression opportunities for individuals with ambition and drive.
  • A challenging yet rewarding role in a globally recognized company.

If you are enthusiastic, technically minded, and ready to bring your expertise to a leading dosing pump manufacturer, we would love to hear from you. Join sera Technology UK and be part of a team that values precision, reliability, and exceptional customer service.

Seniority level

  • Mid-Senior level

Employment type

  • Full-time

Industries

  • Industrial Machinery Manufacturing

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Posted: September 22nd, 2026